臺北燈節建築投影視覺圖像文本分析之研究

Abstract

臺北燈節於2005年首次結合建築投影藝術，透過嶄新投影媒體與技術將臺北市政府大樓變成巨大的「虛擬主燈」，2009年更將傳統藝術家的作品投影在建物表面上，接著每年展示主題推陳出新，使得臺北燈節的真實、虛擬「雙主燈」交互呈現，與其他各地燈會相較之下更凸顯其不同的特色。此項別出新裁之活動方式引來不少國內外觀眾的參觀與注意，但其展演內容與意涵，卻很少有相關的論述或學術性的研究探討。 本研究為瞭解臺北燈節建築投影發展概況，分析其投影內容與視覺圖像元素，探討其文化意涵與影響。首先蒐集建築投影與臺北燈節相關文獻資料，以文本分析法以及圖像解釋學三個層次的原理，試圖解析臺北燈節建築投影內容之視覺圖像；並針對此項活動相關的專家學者進行深度訪談；進而對「虛擬主燈」所呈現的意義、價值與影響進行論述。結果發現：臺北燈節建築投影視覺圖像，在內容上：可分為日常生活元素、節慶與歷史文化元素、以及其他元素等三種類型，展現臺北節慶風貌。從這些元素可以發現，臺北燈節建築投影具有當前視覺文化的特質與新時代的意義。其虛擬主燈具有「突破舊有傳統元宵節慶的慣例」與「傳達文化意涵與社會現象」的作用。從其展演內容中可以看到新科技取代傳統媒體，對社會賦予寓教於樂之功能。期盼本論文的研究，能作為個人現階段研究的焦點，並對今後相關單位、學者策劃或研究建築投影有所貢獻。Since 2005, projection-mapping has been used in Taipei Lantern Festival and variously turned Taipei City Hall into a huge "virtual lantern". By displaying physical and virtual main lanterns simultaneously, it not only highlighted the characteristic of Taipei Lantern Festival, but made a difference to other ceremonies in the last couple of years. However, despite large crowds attracted by the show, no studies have ever tried to put its content and meaning into a discussion academically. Purposes of this study is therefore threefold: (a) to report on trends in usages of projection-mapping for Taipei Lantern Festival; (b) to analyze the culture elements in content; and (c) to discuss the meaning and the impact to the public. For these objectives to be achieved, content of the projecting mapping in Taipei Lantern Festival was analyzed with text analysis and iconography and several interviews were also conducted with academics and audience. According to the findings, visual images of projection mapping in Taipei Lantern Festival are composed of daily elements, historic and ceremonial elements, and others. With these elements, the projection-mapping show reveal the characteristics of modern visual culture combined with the meanings and values of the new era. The virtual main lantern also has the role to make a breakthrough in traditional ceremonies and transmit the culture meaning to the public. This study is hoped can serve as a basis for further study in projection mapping.