文化創意的另類實踐:以法國布瓦布榭莊園為例

Abstract

布瓦布榭莊園（Domaine de Boisbuchet）位於法國西南部的雷薩克市周圍，擁有遺世而獨立的地理環境。然而看似遠離城市的喧囂的莊園，卻能集結來自世界各地的訪客，一同探討文化、設計業界最新的趨勢。每年夏季，莊園都會開放民眾參與莊園的導覽行程，包括參觀建築所組成的建築園區（Architechtural Park）以及莊園的年度展覽。莊園也會舉辦暑期設計工作坊，邀請業界人士擔任工作坊導師，幫助學員接觸不同媒材、利用在地資源融合進學員的創作思維中。 布瓦布榭莊園結合在地資源以及世界各地人才創造出獨特的環境氛圍。本研究將探討文化創意新的可能性，藉由分析布瓦布榭莊園探討莊園自身所形塑的創意氛圍，是如何有效利用在地生態實踐其另類創意；反思文化觀光至創意觀光的轉變，以及創意階級所獨有的美學、品味，再討論創意觀光客的旅遊實踐與體驗。 本研究以多種研究方法進行，除了運用質性訪談法訪問數位工作坊參與者以外，也分別訪談莊園創辦人以及暑期設計工作坊經理人，嘗試以不同的觀點客觀呈現布瓦布榭莊園的創意實踐。另外，透過莊園的出版文物、媒體文本等進行文本分析，最後筆者則是親身參與2016年的暑期設計工作坊，透過參與式觀察法以參與者的角度觀察莊園的運作。Domaine de Boisbuchet is nestled in the southwest part of France and possesses an isolated environment. Boisbuchet, seems to be remoted from the hustle and bustle metropolitan, however, is able to assemble visitors from all over the world. They gather to discusss the latest trend of cultural and design industry. Each summer, Domaine de Boisbuchet opens to the public and offer the visitors guided tours, including tours of Architechral Park and the annual exhibition. Boisbuchet also hosts the summer design workshop and invite international designers to play the role as workshop mentors who aid the workshop members to utilize diverse media and infuse local resource to members’ creation. Domaine de Boisbuchet establishes a unique creative milieu with local resource and international members. This research will examine Domaine de Boisbuchet in order to analyze the creative milieu in Boisbuchet and how they utilize the environment to practice the alternative creativity efficiently. Moreover, the discussion will also concentrate on the transformation from cultural tourism to creative tourism. Derived from creative tourism, the specific aesthetic and taste of creative class will be going through. Through the base of previous argument, the tourist practice and experience of creative tourists will be presented. This research aims to apply multiple methodologies. Aside from interview method, document analysis and participant observation will be utilized for data collecting. In order to compile different perspective and present the creative practice of Boisbuchet, participants, the founder of Boisbuchet and workshop manager will be interviewed. Besides, the document analysis will be based on references such as Boisbuchet’s published work, media. Last but not least, the fieldwork about summer design workshop’s operation in 2016 will be analyzed.