以文字探勘與情緒分析技術探索產品改良與服務提升之研究：以電動機車為例
No Thumbnail Available
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
面對全球氣候變化帶來的極端氣候挑戰，控制氣溫上升已成為國際社會的重要目標。台灣政府承諾到2050年實現淨零碳排，以回應全球節能減碳的目標。特別在交通產業，台灣作為一個高度依賴機車的社會，積極推動從傳統燃油機車向電動機車的轉型，這不僅有助於降低交通部門的碳排放，也符合全球環保趨勢。此外，台灣的Gogoro公司於2015年推出了創新的電池租賃及銷售模式，成功地引領了台灣機車市場的綠色轉型，為減碳努力注入了新的活力與希望。本研究選擇以Gogoro作為電動機車的代表，利用文字探勘和情緒分析技術，深入探討Facebook公開社團“GOGORO CLUB TAIWAN（總社團）”中用戶發布的最相關評論貼文。透過這些貼文，本研究旨在揭示電動機車使用者最關心的因素及其對這些因素的情感態度。這些發現將有助於電動機車產業在產品性能設計和服務上進行相應的改進，並為政府制定相關的補助政策提供實證參考，以支持產業的持續發展和創新。研究結果顯示，電動機車使用者對於性能的關注程度超過了對服務的關注。雖然對於這兩個面向的情感態度總體上趨於中立，但具體表現上有所差異。對於性能方面，用戶的情感態度略帶不滿，顯示出中立偏負的趨勢；而對於服務方面，用戶的情感態度則偏向基本滿意，表現為中立偏正。這些發現指出，雖然用戶對電動機車的整體感受相對平衡，但仍存在對性能改進的期望，同時對提供的服務感到相對滿意。
In response to global climate change and its extreme weather challenges, controlling temperature rise is a key international goal. Taiwan aims to achieve net-zero carbon emissions by 2050, aligning with global energy-saving and carbon reduction goals. Particularly in transportation, Taiwan, which relies heavily on motorcycles, is promoting a shift from traditional fuel motorcycles to electric scooters. This transition reduces carbon emissions and follows global environmental trends. Taiwan's Gogoro company has pioneered this shift since 2015 with its innovative battery rental and sales model, leading the green transformation of Taiwan's motorcycle market. This study uses Gogoro as a case study for electric scooters, applying text mining and sentiment analysis on user comments from the public Facebook group “GOGORO CLUB TAIWAN (General Group).” The study aims to uncover the key concerns of electric scooter users and their emotional responses to these issues. The findings will help the electric scooter industry improve product performance and services and provide data to support government policies on industry subsidies and innovation.Results show that users prioritize performance over services. While overall sentiment is neutral, there are differences: users are slightly dissatisfied with performance, showing a neutral-to-negative trend, but are generally satisfied with services, showing a neutral-to-positive trend. This indicates that while users have a balanced view of electric scooters, they expect performance improvements and are relatively content with the services provided.
In response to global climate change and its extreme weather challenges, controlling temperature rise is a key international goal. Taiwan aims to achieve net-zero carbon emissions by 2050, aligning with global energy-saving and carbon reduction goals. Particularly in transportation, Taiwan, which relies heavily on motorcycles, is promoting a shift from traditional fuel motorcycles to electric scooters. This transition reduces carbon emissions and follows global environmental trends. Taiwan's Gogoro company has pioneered this shift since 2015 with its innovative battery rental and sales model, leading the green transformation of Taiwan's motorcycle market. This study uses Gogoro as a case study for electric scooters, applying text mining and sentiment analysis on user comments from the public Facebook group “GOGORO CLUB TAIWAN (General Group).” The study aims to uncover the key concerns of electric scooter users and their emotional responses to these issues. The findings will help the electric scooter industry improve product performance and services and provide data to support government policies on industry subsidies and innovation.Results show that users prioritize performance over services. While overall sentiment is neutral, there are differences: users are slightly dissatisfied with performance, showing a neutral-to-negative trend, but are generally satisfied with services, showing a neutral-to-positive trend. This indicates that while users have a balanced view of electric scooters, they expect performance improvements and are relatively content with the services provided.
Description
Keywords
電動機車, 文字探勘, 情緒分析, Electric Scooters, text mining, sentiment analysis