政治輿論的迷因工程之論述研究：以網軍粉絲專頁2022年九合一選舉圖片貼文為例

Abstract

2022年九合一選舉結束，有人將執政黨敗選歸咎於側翼網軍操作，而網軍在社群媒體帶風向，更因近年迷因盛行，政治評論方式常以迷因或者類似的手法呈現，研究目的便是梳理網軍如何在社群媒體運用迷因工程在選舉期間內形塑政治輿論。文獻探討說明新媒體上的迷因工程與其傳播，並界定網軍的內涵；透過Foucault觀點來看話語權、權力／知識關係，最後說明Fairclough的批判論述分析如何作為研究方法。研究對象以「打馬悍將」、「打英悍將」兩個粉絲專頁的2022年九合一大選的圖片貼文為主；取樣大選期間「陳時中參選」、「論文抄襲」、「中共威脅」三個事件的圖片貼文，透過Fairclough批判論述分析的文本、論述與社會三層面去探討網軍如何形塑政治事件的風向。研究梳理網軍透過迷因式的圖片貼文形成權力／知識論述的過程、理解網軍帶風向的方式，反思研究者如何形成自己的知識論述；並給予往後從事政治傳播研究的另一種視角，或許後進可以運用本研究架構運用於非政治領域，更豐富迷因研究。At the end of the September 1 election in 2022, some people attributed the defeat of the ruling party to the operation of the flanking cyber warrior, which led the way in social media, and because of the prevalence of memes in recent years, political comments are often presented in the form of memes or similar techniques. The purpose of the research is to sort out how cyber warrior uses meme project in social media to shape political opinion during the election periodLiterature exploration explains the meme project in new media and defines the connotations of cyber warrior; From Foucault's perspective, examine the relationship between discourse power and power/knowledge, and finally explain how Fairclough's critical discourse analysis serves as a research method. The research subjects focus on the picture post of the 2022 Nine in One election on the fan pages of "Da Ma Hu Jiang" and "Da Ying Hu Jiang"; Sample the picture posts of three events during the general election, namely, "Chen Shih-Chung's candidacy", "plagiarism of papers", and "the threat of the Communist Party of China". Through Fairclough's critical discourse analysis, explanation how the cyber warrior shapes the media framing. To study and sort out the process of power/knowledge discourse formed by Internet soldiers through memetic picture posts, understand the way in which Internet soldiers lead the way, and reflect on how researchers form their own knowledge discourse; And provide another perspective for future research on political communication, perhaps applying this research framework to non political fields can enrich meme research.