影響企業員工使用數位學習系統意願及滿意度之研究：以J金控公司為例

Abstract

資訊科技的發達與因應全球化的競爭，企業訓練為了維持競爭力，數位學習的加入已成為必然的趨勢，現今企業都設法將數位學習導入組織當中，但是數位學習的導入除了需考慮硬體設備和軟體設計外，還應該瞭解使用者的需求。故本研究主要目的以企業員工的角度，了解影響企業員工使用數位學習意願及滿意度之相關因素，並以科技接受模型（TAM）、後接受模式及資訊系統成功模式為理論基礎，根據相關文獻歸納出外部影響因素，進一步探討模型中因素之間的因果關係。本研究採問卷調查法，研究樣本的選取採立意抽樣，以J金控公司的224位員工為研究對象。研究資料以描述性統計、Cronbach’s α的信度值、組合信度、平均萃取變異量、驗證性因素分析、路徑分析及結構方程模式等模式進行統計分析。 本研究得到以下結論：(1)直接影響數位學習使用意願的主要因素中，相當重要的因素為滿意度及認知有用性；(2)除了前述二個因素外，數位學習系統品質亦會影響滿意度及認知有用性，進而間接影響使用者的使用意願。

Due to the competition generated by globalization and rapid development of information technology, e-learning has become an inevitable trend in today’s enterprise training. Therefore, nowadays more and more businesses are making efforts to adopt e-learning into their training programs. However, in addition to elearning environment and training materials, to successfully implement e-learning should also consider the needs on the users’ side. The aim of this study is to explore the factors that may influence employees’ intention and satisfaction of using e-learning based on employees’ point of view. To achieve the research goals, the study applied the Technology Acceptance Model (TAM), the Post-Acceptance Model and the Information System Success Model to form the theoretical framework of the study. Based on the framework, the researcher performed a literature review and generalied the external factors and their causal relationship within the framework. This study applied survey research method to collect the research data. The research object, a total of 224 employees, was drawn purposively from the payroll of the J financial holding company. Some descriptive and inferential statistics such as Cronbach's α of the reliability value, composite reliability, average variance extracted, confirmatory factor analysis, path analysis and Structural Equation Model, were used to analyze the research data. The conclusions of the study were as follows: 1. Among several major direct factors that affect employees’ intention of using e-learning, satisfaction and perceived usefulness are the two most important factors. 2. In addition to the above two factors, the quality of e-learning system also affects users’ satisfaction and perceived usefulness and could influence users’ intention of using e-learning indirectly.