書籍封面編排設計之創作研究

Abstract

一本書除了內容之外，書籍封面的視覺形式為吸引讀者注意的關鍵。而除了吸引注意，書籍封面還擔負著保護書本、傳遞內容、形成獨特風格、達成美感共鳴、市場行銷、收藏價值以及反應時代文化和流行趨勢的責任。

本研究以書籍封面編排設計為主題。藉由文獻分析探討書籍封面的文字、圖像、色彩、編排形式以及研究案例之相關資料；彙整金蝶獎2004至2014年間，歷屆與書籍封面設計相關獎項的銅獎以上作品進行案例研究。主要得出編排設計要素與構成原理的運用方式和使用程度的數據：編排要素方面，中文明體與黑體、英文襯線字體、插畫與文字要素的圖像形式、黑色和白色、明度低彩度低以及明度高彩度低的色彩項目較普遍被使用於書籍封面設計上。而編排構成形式方面，水平構圖、對比與平衡原理以及大小因素較常被用於規劃版面；本研究進一步透過參考文獻與案例數據的結論，進行書籍封面編排設計之創作研究。為求創作主題的多元性，故取誠品書店2014年十大暢銷書排行榜之作品為題；最後以結論和建議總結本創作研究，希冀個案研究的數據與創作結論能供後續相關設計參考。

結論方面，除統計出編排要素與構成形式在書籍封面上的使用狀況，案例分析部分，本研究發現得獎作品中俱有創新性、獨特性與實驗性的作品較易獲得認同；另外在創作過程中，本研究發現統計出的數據結果雖大多有其優越之處，卻無法直接套用於書籍封面設計上，創作時仍須考量書籍文本內容進行設計思考與要素調整，以外在形式體現內涵；而除了編排以外的書籍設計專業也能成為呈現視覺美感的媒介。Not only the content of a book but also visual experience of cover design is a key to attract attention from readers. Except attracting attention, book cover protects books, conveys messages, creates unique styles, brings sale and the value of collection, and reflects each generation's culture and fashion trend.

This research uses book cover's layout design as the topic. I analyzed related literatures to discuss book cover's typefaces, images, colors and layouts and information of Golden Butterfly Award. Also, I integrated award winning book cover design work above Golden Butterfly Bronze Award from 2004 to 2014 for case study. And I concluded the data of how elements of layout design and formation principal are used. With elements of layout design, Ming typeface, Hei typeface, Serifs typeface, illustration, typefaces, black, white, high value and low chroma, and low value and low chroma colors are used commonly. With formation principal, horizontal, contrast, balance, and size principals are more often used for layout arrangement. After studying reference and case data, I will conduct a research on book cover's layout design.This study takes Elite bookshop 2014 top 10 sales books as the topic and redesigns those book covers. Finally, I will use conclusion and suggestion to conclude this creation research and hope this research could be used as a reference for other related studies.

Not only is the statistics shows how elements of layout design and formation are used for book covers in the conclusion, but also is discovered in the case study that award winning works which have creative, original, experimental character could get identification easier. The statistics is important but could not be applied directly on the book cover design. External book cover design will present to the readers about the content inside the book. As a result, book content plays an important role while book covers are designed. In addition, other book design professions, except layout, can become the medium of visual aesthetic.