導遊華語口語教材開發研究- 以沙烏地阿拉伯王國觀光部為例

Abstract

本研究針對沙烏地阿拉伯觀光業專業華語教材不足的問題展開研究。隨著華語圈旅客在全球旅遊市場比率提升，導遊的華語能力已成為影響沙國觀光發展的關鍵因素。專人訪談及問卷調查顯示，現有教材無法滿足導遊工作需求，尤其在即時溝通與文化適應方面存在明顯不足。為此，筆者著手開發符合當地需求的客製化華語教材，以提升導遊服務華語圈旅客的能力與信心。本研究創新整合ADDIE系統化教學模型、CLIL內容語言整合教學法，以及UNWTO旅遊服務情境理論。透過導遊工作場景分析與心智圖法，設計出六大核心單元：問候接待、餐飲服務、住宿安排、緊急處理、宗教朝覲、文化景點解說。開發完成《沙烏地阿拉伯導遊華語實戰手冊》的設計，每個主題含8-10個子單元，精選句型與詞彙，繁簡漢字對照、漢語拼音、阿拉伯文翻譯、羅馬拼音及QR CODE阿華雙語語音二維碼等多種學習輔助。教材注重文化適應性與實務應用性，確保所學能立即運用於工作場域。作為沙國首部情境式觀光導遊華語教材，旨以職業需求導向的專業化設計模式為核心，著重提升導遊的語言能力與跨文化溝通技巧。教材設計突破傳統框架，不僅填補了市場空缺，更為旅遊華語教學樹立新標竿。預期本教材的應用將有效提升沙國導遊服務品質，促進沙烏地阿拉伯與華語圈遊客的觀光交流與合作並期望能為沙國觀光產業帶來正面的影響。未來亦可進一步擴充教材內容，並建立配套的師資培訓機制，以發揮最大效益。This study addresses the shortage of professional Mandarin-language teaching resources in Saudi Arabia’s tourism sector. As Mandarin-speaking visitors represent a growing share of the global market, tour guides’ Mandarin proficiency has become a key factor in the Kingdom’s tourism development. Interviews and questionnaire surveys show that current materials fail to meet workplace needs, especially in real-time communication and cultural adaptation. In response, this project develops customized teaching resources that enhance guides’ skills and confidence when serving Mandarin-speaking travelers.The research integrates the ADDIE model, the CLIL approach, and UNWTO TS theory. Job-scene analysis and mind mapping inform six core units: Greeting, F&B service, Accommodation, Emergency handling, Pilgrimage, and Cultural-site interpretation. The resulting “Saudi Tour Guide’s Practical Mandarin Handbook” adopts a modular structure; each theme contains 8-10 sub-units with sentences and key vocabulary, include Chinese T. and S. characters, Hanyu Pinyin, Arabic translations, Romanization, and QR codes linking to bilingual audio in Mandarin and Arabic. As the first situational Mandarin textbook for Saudi tour guides, it is expected to enhance service quality and establishes a complementary trainer-training system to maximizes impact.