漸層色彩在視覺傳達設計上之應用創作與研究─以2010年墾丁春天音樂季為例

Abstract

「漸層」是藝術表現中極富力度變化與動態結構的美感形式，「漸層色彩」在色彩的運用上極富變化，其漸進的表現手法讓美感的呈現更具張力及活潑性、趣味性。色彩與色彩之間的強弱及融合化解了單調色彩的限制，多層次漸層色彩更豐富了美感的內涵，使觀者產生愉悅感及充滿美感的期待心裡獲得了滿足。

本研究選擇以「漸層色彩」來從事創作設計，探討漸層色彩的形式原理及美感呈現，試圖在既有的概念下，發展更多元的漸層色彩於視覺傳達設計上的運用。文獻探討上透過美的形式原理與視覺傳達設計的研究，蒐集相關漸層色彩的海報作品，包含「漸層色彩」的表現形式、類型及效果等三方面作分析探討，歸納整理出漸層色彩之創作概念及其法則，以賦予漸層色彩全新的面貌。

本研究創作以台灣每年四月份於墾丁舉辦的「墾丁春天音樂季」為主題，試圖由強烈的搖滾音樂性活動切入，嘗試以剪影式圖案搭配漸層色彩來表現視覺傳達設計的效果，發展一系列「墾丁春天音樂季」的海報設計及相關延伸商品設計，如：活動logo、入場券、網帽、T恤、旗幟…..等。希望藉此能對漸層色彩的運用多一層思考及貢獻。

故本文結構分四大方向加以論述，包含： （一）研究漸層色彩的形式原理及美感呈現 （二）研究視覺傳達設計之相關理論及作品分析。 （三）研究主題之活動探討及評估 （四）個人視覺傳達設計之創作成果與心得。

In the artistic performance, gradation is a form of aesthetics, which is rich in the changes of strength and dynamic structure. It is rich in the use of colors, and it enforces the tension, the vivacity and the interest of aesthetics. The intensity and the harmony between colors dispel the limit of monotonous colors, and its multi-level gradual colors enrich the interior of aesthetics, so that the audience will have a sense of pleasure and get satisfied with their aesthetic expectations.

The main purpose of this study is to explore the form of gradation and the principles of aesthetics . The second purpose is to develop divergent application of gradation on Visual Communication Design. The researcher investigates the theory of art to explore the form of visual communication and gathers relevant posters to analyze the forms, types, and effects of gradation. Furthermore, the researcher hopes to conclude the concepts and principles of gradation, and endow it with a brand-new style.

This study is focused on “Kenting Spring Music Season”, trying to show the effects of visual communication design by the use of silhouette and gradation as well as to develop a series of goods such as : the logo of the activity, tickets, caps, T-shirts, banners… The researcher hopes to make contribution on the application of gradation.

The structure in this study is divided into four directions to be discussed, including: (A)to study the forms and the principles of gradation and its aesthetic performance (B)to study the theories of visual communication design and analyze relevant works (C)to study and to evaluate the activities of the topic (D)the individual creation and meditation on the visual communication design