宜蘭地區居民社區依附與生活品質、觀光發展衝擊認知之研究

Abstract

近年來宜蘭地區與北部都會區出現了新的連結-北宜高速公路，將台北與宜蘭的時間距離縮短。這項交通建設除了影響兩地居民的空間移動之外，也對宜蘭地區居民的人口流動、社會關係等產生影響。 本研究主要探討宜蘭地區居民社區依附與其生活品質、觀光發展衝擊認知之關係。並進一步探討重大交通建設-北宜高速公路對此關係之影響。本研究將社區依附分為「情感」、「網絡」、「參與」三構面；生活品質分為「鄰里環境」、「公共設施及服務」、「鄰里關係」、「地區認同」四個構面；觀光發展衝擊認知則採用「經濟」、「社會文化」、「環境」三個觀光衝擊構面；使用問卷調查法，以宜蘭地區的社區居民為研究對象，進行調查。 研究結果除了發現居民的社區依附與生活品質、觀光發展衝擊認知為正相關之外，亦發現重大交通建設對於社區依附與生活品質具有部分中介效果；對於觀光發展衝擊認知則具有完全中介效果。

In general, major transportation projects will affect the development of a region and influence the residents’ life. Since the No.5 National Highway from Taipei to Yilan is completed in June, 2006, it reduces time cost of transportation between Taipei and Yilan. This major transportation project really affects the communication and migration ability of the residents in Yilan and also increases quality of life and tourism development in Yilan. However, the relationship between residents’ community attachment, life quality and tourism impact has not been investigated till now. Hence, this study aims to explore the relationship between community attachment, quality of life and tourism development impact in Yilan County. The mediator effect of one major transportation project on community attachment, quality of life and tourism impact is also examined. Sentiment, networks, and participations are considered as three main factors of community attachment. The quality of life is categorized as public service, and neighborhood environment, relationships and attachments. The perceptions of residents regarding the tourism impacts, which include economic, social-culture and environment, are also collected and analyzed by questionnaires. According to the results, the main conclusions are: (1) the residents’ community attachments tended to be positive correlated with quality of life; (2) the residents’ community attachments tended to be positive correlated with tourism impact; and (3) the major transportation project really plays a mediating role on the relationship between community attachment, quality of life and tourism impact.