中央日報營運變遷與社會變遷關係之研究─1949-2006
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2013
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Abstract
中央日報在台灣發展過程中，扮演著重要的角色，故本研究以中央日報為個案，利用歷史研究方式及文獻分析法探討1949-2006年間社會變遷與中央日報營運的關係，並提供幾點建議給後續研究者及報業、媒體經營者，供其日後研究或經營方向參考。
本研究結果發現社會變遷是影響中央日報營運變遷的重要因素，中央日報的營運方式是隨著社會變遷而改變，其中開放報禁及政黨輪替更是兩大關鍵。分析中央日報從政府遷台後的第一大報至2006年6月1日的暫時停刊，其原因如下：
一、黨營的包袱。
二、電子媒體的興起。
三、報業市場競爭激烈。
四、政黨輪替。
本研究對報業、媒體經營者的建議為：
一、了解讀者需求。
二、提供員工在職教育。
三、釐清報紙定位。
四、多角化經營。
Central Daily News played an important role in the development of Taiwan. This study revealed the relation between operating changes of Central Daily News and social changes from 1949 to 2006 by history study and document analysis, also providing some suggestions to successive researchers and journal or media operators as a reference to research or operate. This study revealed that social changes is an important cause of operating changes of Central Daily News. The operation changed as the society changed. The elimination of restriction on newspapers and the party alternation were two major keys. The following are the reasons of Central Daily News, which was the most popular newspaper after government move to Taiwan, ceased publication temporarily in 1st June, 2006: 1. Burden of party operation, 2. Development of electronic media, 3. Serious competition in journal business, 4. Party alternation. The suggestions provided to journal or media operators are: 1. Understanding the desire of readers, 2. Providing staff in-service education, 3. Knowing the role of the newspaper, 4. Diversifying business.
Central Daily News played an important role in the development of Taiwan. This study revealed the relation between operating changes of Central Daily News and social changes from 1949 to 2006 by history study and document analysis, also providing some suggestions to successive researchers and journal or media operators as a reference to research or operate. This study revealed that social changes is an important cause of operating changes of Central Daily News. The operation changed as the society changed. The elimination of restriction on newspapers and the party alternation were two major keys. The following are the reasons of Central Daily News, which was the most popular newspaper after government move to Taiwan, ceased publication temporarily in 1st June, 2006: 1. Burden of party operation, 2. Development of electronic media, 3. Serious competition in journal business, 4. Party alternation. The suggestions provided to journal or media operators are: 1. Understanding the desire of readers, 2. Providing staff in-service education, 3. Knowing the role of the newspaper, 4. Diversifying business.
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中央日報, 社會變遷, 營運變遷, Central Daily News, social changes, operating changes