從電影及大學圖書館使用者角度探討公共圖書館與大學圖書館形象之研究

Abstract

本研究目的為探討電影中公共圖書館以及大學圖書館的形象，以及大學圖書館使用者對於公共圖書館與大學圖書館的形象認知。本研究透過相關文獻建構圖書館形象之三大構面，包含「機構構面」、「功能構面」、「行為構面」；對所選擇之電影進行內容分析，整理電影中所呈現的圖書館形象；也並依此設計訪談大綱，利用訪談法瞭解大學圖書館使用者心目中的圖書館形象。研究共分析十二部圖書館相關電影，其中七部是描述公共圖書館，五部是大學圖書館。訪談十四位大學圖書館的使用者。研究結果發現依照研究問題分為四大項：（一）電影中的公共圖書館有使用者多元、平等對待使用者、查找資料、提供硬體設備、多元且廣泛的館藏等形象；館員有年紀大、戴眼鏡、優雅幽默的形象。（二）電影中的大學圖書館較單調，有研究學習討論等形象，館員具有專業能力的形象。（三）大學圖書館的使用者認為公共圖書館有分齡分眾的空間設計、改變社會的力量、具有特色館藏、能充實休閒娛樂的形象；館員有冷淡也有親切的形象，公共圖書館的志工有熱情的形象。（四）大學圖書館的使用者認為大學圖書館有學術殿堂、使用者為學生、互動交流、支援學生學習研究、高科技設備、學術性館藏、多元活動等形象；館員有多為女性、穿著休閒的形象，大學圖書館中的工讀生形象為年輕但未具備專業能力。根據研究結果提出研究建議為：公共圖書館推廣討論或是對話的空間，翻轉過去需要保持安靜的形象以及推廣智慧化設備的形象；大學圖書館推廣行銷創新服務或功能以及經營館員專業的形象。

This study aims to explore the images of public libraries and university libraries in movies, and the university library users’ perception on the images of public libraries and university libraries. This study applied the image theory to categorize library images into institutional, functional, and behavioral images; furthermore, content analysis and interview were employed to collect data.Twelve movies containing scenes of public libraries and university libraries were included in this study to present library images, and interviews with 14 university library users were conducted to understand library images from their perspectives. The summary is as follow:(1) In the movie, public library images include serving diverse users, treating users equally, finding information, providing equipment, and having many types and extensive collections. Librarians image are wearing glasses, elegant and humorous. (2) In the movie, university library images include a place for research, study and discussion, and professional librarians. (3) University library users think that public library images are an all-purpose library for readers of all ages, a power to change the society, owning special collection, and a place for entertainment. Librarians image are indifferent or friendly. Volunteers in public libraries are enthusiastic. (4) University library users think that the university library images are an academic hall, serving students as primary users, communication, supporting faculty research, having intelligent facilities, owning academic collections, and organizing diverse activities. They think most of the librarians in library universities are female. Part-time student workers in university libraries are young but without professional ability. Based on the results of this study, there are some suggestions as follows: First, promote the library image ofa place for discussion, challenging the image of quiet. Furthermore, apply marketing strategies of the innovative service in university libraries, and the intelligent equipment in public library. Lastly, manage the professional image of university librarians.