高齡女性對服裝的色彩偏好-以台灣南部為例

Abstract

服裝中「色彩」成分是影響服裝選擇的主因之一。從過去研究可知，許多高齡女性對服裝穿著仍相當重視。本研究從「認知年齡」與「購衣考量」探討南部65歲以上女性對衣著之色彩偏好。測試者分為A（40-64歲）、B（65歲以上）二組。以曼賽爾色相環的基礎10色加上與無彩色（黑、灰、白）作為色彩樣本。利用色相環的角度與PCCS的色調分類作為配色的評估標準。問卷分為「認知年齡」、「購衣考量」與「色彩偏好」三部分，以此探討不同的認知年齡與購衣考量是否形成色彩偏好的差異。結果顯示：A組在不同的認知年齡區間內，當主色為（YR）黃紅、（GY）綠黃時的配色偏好會有顯著差異，B組則否。而A、B二組對購衣考量注重程度不同時其配色偏好的選擇並無顯著的差異。整體而言色相的偏好程度紅色與紫色較多，且A組比例比B組高。色相搭配的結果，B組的色彩配色方式較A組多元。A組色相環配色集中於0°區與無彩色區，搭配的視覺效果偏向和諧、保守；B組在0°至180°的配色區域分佈人數較A組平均，故視覺效果從和諧到衝突。色調搭配的視覺差異A組較大，呈現「鮮明」、「清楚」效果；B組差異較小呈現「類似」、「曖昧」效果。從整體的色相與色調數據，可推論「色彩偏好」總量呈現極端數值的現象是因為A組（40-64歲）所影響。比較二組後可發現南部40-64歲女性對於色彩的搭配看法較為一致，65歲以上高齡女性對於色彩搭配的偏好較多元。

Colors”is one of the most influential factors for clothes choosing. According to earlier studies, many elder females still pay much attention on their outfits. The present research is aimed to investgate the color preference of females, aging older than 64 years old, living in southern Taiwan, from the viewpoints of their “cognitive age” and “clothing purchase concerns”. There are two groups of females from southern Taiwan, Group A (40 to 64 years old), and group B (older than 65 years old) participated the study. The samples of colors are selected from ten basic colors of Muncell hue circle and achromatic colors (black, gray, and white). The standard for color matching is using the angles of hue circle and the category of color tone of PCCS. The participants’“cognitive age”, “clothing purchase concerns”, and “color preference”were questioned. The results indicate that different cognitive ages of group A matched colors significant differently when the main colors were YR or GY. This phenomenon didn’t happen in group B. However, the differant clothing purchase concerns between two groups did not significant effect on their colors preference. Altogether, The result of hue matching indicate that red and purple were participants’favorite colors, especially for group A. The results of hue matching show the group B was more various than group A. The older particpants’ color matching gathered both at angle 0° of color hue circle and the achromatic colors. That presents harmonious and conservative visual effects. Group B spread out from 0° to 180 on color circle°. Thus the visual effects were various from harmony to confliction. The results of hue matching indicate there were greater differences of visual effects in group A. Thus, it presented a kind of vivid and lucid styles. Oppositely, the tone style of group B presented similarity and ambiguity. In conclusion, the extremely color preference should be caused by choice of younger group. Comparing the two groups, females between age 40-64 had more similar opinions for color matching. Oppositely, females whose ages were above 64 years old prefer more variable color matching.