俗世的荒誕－當代人的消費文化與存在意識

Abstract

幾乎一睜開眼，在街頭、電視、網路及報章雜誌上，天羅地網般的媒體總是不斷渲染、誇耀那些明星和權貴的生活方式；暗示消費昂貴的名牌，便可以像他們一樣，晉升上流社會。尤其在Facebook及Instagram等社交網路平台，富裕階層的炫富，無形中令中下階層產生「存在危機」，彷彿唯有富豪階級，才有存在的價值。更令人憂心的是，許多媒體無所不用其極地對消費大眾，灌輸物質與尊嚴之間是劃上等號。於是使當代人，輕易認同媒體所建立的價值觀，進入一個虛擬荒誕的俗世之中，誤以為透過消費奢華商品，即可立即填補內心的空虛，不知不覺被物慾所控制。

廣告對人們的影嚮，就像水滴穿石般，在不知不覺中進行；看似美好的畫面，令人質疑是否經由層層設計，才營造出來的偽情境，畢竟大多數平凡的人，終究得面對真實的自己。而資本主義世界中，各地政府為促進經濟繁榮，不斷鼓吹大量生產及大量消費，人的價值似乎只剩消費意義。在消費的過程中，貧富差距所造成的心理壓迫，易使人產生了普遍性的價值偏差。許多年輕族群，在追求個體獨立的年紀，更渴望透過團體的接納，來證明自己的存在價值，將名牌包、高級服飾、香水及手錶，作為人際交往的橋樑。為求快速獲取金錢，從過去的援交、裸貸、包養等等，到現在把年輕女孩當商品，衍生而出的JK文化，往往成為各國社會問題。

本書共分六個章節，首先透過各個心理分析研究，探就當代人消費行為和存在意識之間的問題，了解人們如何面對內心的空虛。同時，鼓吹消費儼然已成資本主義的生存命脈，在這種情況之下，人們又該怎樣面對廣告媒體的洗腦召換，和商品拜物、社會階級及意識精神焦慮等後遺症。並且，建立自我價值，認清自我心理意識，亦是本論文重要課題。接下來的章節則是藝術思想和形式風格方面的探討，說明作者對內容和形式之間的研究。最後是創作主題「蟲洞系列作品」的解說，使讀者可以輕易地理解，一件作品如何從思想啟發，再轉化為藝術創作的過程，文末結論則綜合前面五章研究，作最後總結和心得論述。Almost as soon as they opened their eyes, the media in the streets, on television, in the internet and in newspapers and magazines were constantly rendering and boasting the lifestyle of celebrities and ladies; implying that expensive brand names could be promoted like them society. Its social networking platform such as Facebook and Instagram,wealthy people show off the wealthy, virtually create a "crisis" in the middle and lower classes, as if only the rich class, there is the value of existence. What is even more worrisome is that many media use their own poles to consume the public and infuse material and dignity into equating. Therefore, the contemporary people can easily accept the values established by the media and enter into a virtual absurd earthly world. They mistakenly think that by consuming luxury goods, the emptiness in their hearts can be immediately filled and unknowingly controlled by materialism. The influence of advertisements on people is like water droplets worn in stone, and is unknowingly carried out. However, the seemingly beautiful scenes cast doubt on whether or not pseudo-contexts are created through layered design. After all, most ordinary people In the end, you have to face the real self. At the same time, in the capitalist world, local governments continue to promote large-scale production and large-scale consumption in order to promote economic prosperity. The value of people seems to have only the meaning of consumption. However, in the process of consumption, the psychological oppression caused by the disparity between the rich and the poor makes people have a universal value bias; especially for many young ethnic groups, in the pursuit of individual independence,they are even more eager to prove themselves through group acceptance. There is value,brand-name bags, high-end costumes, perfumes and watches, as a bridge for human interaction. In order to obtain quick money, recently, the JK culture has often become a social problem in various countries. This book is divided into six chapters. First of all, through various psychological analysis and research, explore the issue of contemporary consumer behavior and the existence of awareness, understand how people face the emptiness. At the same time,advocating that consumption has become the lifeblood of capitalism has become a problem. Under such circumstances, how should people face the brainwashing and exchange of advertising media? And the aftermath of commodity fetishism, social class and spiritual anxiety. And, to establish self-worth, recognize self-awareness, is also an important issue in this thesis. The following chapters discuss artistic thought and formal style,illustrating the author's study of content and form. Finally, the author's theme, "Wormhole Series of Works," is illustrated so that readers can easily understand how a piece of work enlightens the mind and then transforms into a process of artistic creation. The conclusion at the end of the article is a synthesis of the first five chapters and a concluding summary Discussion.