動態靜圖的隱喻研究與創作-以易危動物生態議題為例
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2020
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Abstract
數位媒體及社群網站在數位化時代中崛起,「動態靜圖」為動態影像的新興手法,其藉由單一的圖像融合動態時間軸的優勢,在簡短的秒數中傳遞故事,將其融合影像的設計語言「隱喻」將傳遞的信息蘊含在畫面,啟發觀者的思索及增強記憶性的手法,使圖像的解讀更加的饒趣。
並由於動物生態環境議題於近年來愈加嚴重,在IUCN所編列的瀕臨動物階層裡,易危動物擁有許多人們熟稔的物種,例如:長頸鹿、無尾熊等,容易在動物園觀賞到的動物。
本研究結合動態圖像的技法以及視覺設計的創作,將生態議題與動態靜圖相結合,透過傳播媒體將議題流竄於生活中。以探討動態靜圖的技巧融合隱喻的手法為基礎,實際創作應用在易危動物的議題設計上。
透過「動態靜圖」、「隱喻設計」、「易危動物」的相關理論以及文獻探討,歸納出相關的設計手法及流程,並且針對動態靜圖以及隱喻手法的影像案例,進行深入的個案分析,彙整出本研究的設計原則,將其導入易危動物議題的創作中,利用動態圖像及隱喻的手法傳遞易危動物議題的創作,將創作之作品廣泛的運用到社群媒體以及不同的數位載體上,進而促進大眾對於生態議題的認知以及議題傳播。
In the digital age media and social network have risen. " Cinemagraphy " is a new method of Motion graphic. It uses the advantages of a single image to integrate the advantages of the dynamic timeline, and conveys the story in a few seconds. "Metaphor" that incorporates images contains the transmitted information in the picture, inspiring the viewer's thinking and enhancing the memory, making the image more interesting. As animal ecological issues have become more serious in recent years, in the endangered animal listed by IUCN, Vulnerable animals have many species, such as giraffes, koalas, and other animals that are easily seen in zoos. This research combines the motion graphic and the visual design in ecological issues with Cinemagraphy. Based on the techniques of exploring the static still picture and the method of metaphor, the actual creation is applied to the issue design of vulnerable animals. Based on the relevant theories and literature discussions on "Cinemagraphy ", "Metaphor design", and "Vulnerable animals", the relevant design methods and processes are summarized, and case analysis is performed on the image cases of dynamic still images and metaphor methods, Summarize the design principles of this study, introduce it into the creation of vulnerable animal issues, use Cinemagraphy and Metaphors to convey the creation of vulnerable animal issues, and widely apply the works to social media and different The digital carrier promotes the public's awareness of ecological issues and the dissemination of issues.
In the digital age media and social network have risen. " Cinemagraphy " is a new method of Motion graphic. It uses the advantages of a single image to integrate the advantages of the dynamic timeline, and conveys the story in a few seconds. "Metaphor" that incorporates images contains the transmitted information in the picture, inspiring the viewer's thinking and enhancing the memory, making the image more interesting. As animal ecological issues have become more serious in recent years, in the endangered animal listed by IUCN, Vulnerable animals have many species, such as giraffes, koalas, and other animals that are easily seen in zoos. This research combines the motion graphic and the visual design in ecological issues with Cinemagraphy. Based on the techniques of exploring the static still picture and the method of metaphor, the actual creation is applied to the issue design of vulnerable animals. Based on the relevant theories and literature discussions on "Cinemagraphy ", "Metaphor design", and "Vulnerable animals", the relevant design methods and processes are summarized, and case analysis is performed on the image cases of dynamic still images and metaphor methods, Summarize the design principles of this study, introduce it into the creation of vulnerable animal issues, use Cinemagraphy and Metaphors to convey the creation of vulnerable animal issues, and widely apply the works to social media and different The digital carrier promotes the public's awareness of ecological issues and the dissemination of issues.
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動態靜圖, 隱喻, 易危動物, Cinemagraphy, Metaphor, Vulnerable Species