美髮產業設計師專業技術養成與創業歷程以HairsTalk髮思物語為例

Abstract

本研究以美髮產業Hairstalk髮思物語為案例，探討設計師從學徒成長為專業人士過程以及其創業歷程。透過個案創辦人及個案分店共十位資深設計師深度訪談，並透過逐字稿整理，採用紮根研究方法進行開放性編碼、主軸編碼與選擇性編碼，本研究揭示了在傳統技法訓練與創新技術之間，如何進行技術再造、昇華及優化，從而提升整體形象專業設計技能，這對於設計師成功創業是關鍵要素之一。 此外，本研究也利用組織知識轉換、吸收能力及策略形貌等理論工具，分析傳統技術與技術再造差異化，並專注於提升設計師專業能力和創業經營所需管理整合能力。 研究發現，美髮產業技術是關鍵產品要素。對於美髮設計師創業而言，技術研習應具備以下特點：標準化教育體系、符合消費者需求服務，以及不斷多元化整合學習。此外，經營策略應具備適應經濟與環境變化能力，以確保業務永續經營。Thise study uses Hairstalk as a case study to explore the process of designers growth from apprentices to professionals and their entrepreneurial journey in hairdressing industry. Through in-depth interviews with ten senior designers from Hairstalk, including its founder, verbatim transcription, and application of grounded research method for open coding, axial coding and selective coding, this study reveals one of the key elements for designers to successfully start their business is to re-create, upgrade and optimize the techniques between traditional training and innovative techniques for enhancing the overall image and professional design skills.The study also applies theoretical frameworks, such as knowledge conversion and , absorptive capacity, and strategic analysis, to analyze: 1. the differentiation between traditional and re-created technology, 2. how to enhance the professional competence of designers, and 3. the managerial integration capability of entrepreneurial operations.The study finds that technology in the hairdressing industry is a key product element. For hairdressing designers to start a business, technical studies should have the following characteristics: 1. a standardized education system, 2. services that meet the needs of consumers, and 3. continuous diversification and integration of learning. In addition, the business strategies should have the ability to adapt to economic and environmental changes to ensure the sustainability of the business.