詩歌中月亮意象的符號表現之動態海報創作研究

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2022

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在全球化的今天,訊息正以動態化的形式進行交互,使圖文關係可跨越空間與時間的禁錮,以傳達訊息為目的的海報也衍生出動態設計形式。詩歌這一傳統媒介希望跳脫出紙的特性得到更好的傳承,而月亮是中西詩歌中頻繁出現的意象之一,更是不同民族獨特的情感與文化的象徵符號,利用動態形式傳遞詩歌意象,也是對設計師傳達精準訊息的考驗和傳承傳統文化的責任要求。本研究透過內容分析法、個案分析法與創作實驗法梳理相關理論,藉由文獻探討整理海報的演變發展,分析動態海報的優勢與特點。總結詩歌中月亮意象的褒義貶義,分析中西方月亮意象異同的形成,並透過符號學歸納出語言符號轉換視覺意象的模式。在案例分析中探討海報的符號轉換與設計手法,得出動態海報心理層面的要素特點。同時在創作中選取中西13位詩人的15首「月亮意象詩歌」為創作內容,以動態海報形式挖掘中西月亮意象之魅力,最終創作出15件動態海報作品,研究的最終目標在於挖掘詩歌意象運用於動態海報上的創作模式。透過本次研究與創作得出以下五點結論:1.動態海報跨越空間的傳播性。2.動態海報多角度的敘事可能性。3.動態海報的時間、運動與聲音性。4.局部動態海報傳達詩歌意象的局限性。5.中西詩歌月亮意象形成之探討。
In today's globalized world, information is interacting in a motion form, so that the relationship between pictures and texts can transcend the constraints of space and time. And posters for the purpose of conveying messages have also derived motion design forms. Poetry, a traditional medium, also hopes to better inherit the characteristics of jumping out of paper, and the moon is one of the images frequently appearing in Chinese and Western poetry, and it is also a symbol of the unique emotionsand cultures of different nations. Poetry imagery is also a responsibility requirement for designers to convey accurate messages and to inherit traditional culture.This research sorts out relevant theories through content analysis, case analysis and creative experimentation, discusses the evolution and development of posters through literature research, and analyzes the advantages and characteristics of motion posters. Summarizes the positive and negative meanings of moon imagery in poetry, analyzes the formation of similarities and differences between Chinese and Western moon images, and summarizes the mode of language symbols transforming visual imagery through semiotics. In the case analysis, the symbol conversion and design techniques of posters are discussed, and the elements and characteristics of the motion poster's psychological level are obtained. At the same time, 15 "Moon Image Poems" by 13 Chinese and Western poets were selected as the creative content, and the charm of Chinese and Western moon images was explored in the form of motion posters. Finally, 15 motion poster works were created. The ultimate goal of the research is to explore the application of poetic imagery. Creative mode on motion posters. Through this research and creation, the following five conclusions are drawn: 1. The dissemination of motion posters across space. 2. The narrative possibility of motion posters from multiple angles. 3. Time, movement and soundness of motion posters. 4. The limitations of local motion posters in conveying poetic imagery. 5. Discussion on the formation of moon imagery in Chinese and Western poetry.

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詩歌意象, 月亮意象, 動態海報, 動態設計, 符號學, poetry imagery, moon imagery, motion posters, motion design, semiotics

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