視覺識別應用之研究──以師大藝術節為例

Abstract

本論文「視覺識別之應用研究──以師大藝術節為例」之研究架構共分四大部份，第一部份「緒言」，首先引述視覺語言及視覺傳達的內涵及一般概念，接著從現代社會的生活型態急遽地變遷中，探討CI扮演的角色及功能。第二部份「文獻探討」，將重點置於CI中最重要的一環亦即VIS，對整個VIS的作業過程作完整的研究，經由相關文獻的探討，以作為本研究的理論與方法之參考。第三部份，以一九九九年師大藝術節的VIS全程規劃為實例，並製作展示，以驗證本研究。第四部份「結論」，提出研究與製作心得，並對整個CI的未來發展作一審慎評估，建議可行之方向。

Abstract There are totally 4 sections constituting the research structure.The first part,Introduction,would introduce general concept of Visual Language and Visual Communciation,and then discuss the role and function of Corporate Identity(CI) from the rapid changing of the life style in the modern society.The next section, Text,focuses on the most essential element in CI,Visual Identity System(VIS).In this section , supported by discussion on related articles ,document,etc,the complete study on the whole VIS operation process has been conducted and presented as the reference for the theories and approaches of this research.In the third section,Example,the real example of the complete VIS plotting of NTNU Art Festival 1999 woule be given in a concrete presention from as the supporting proof concerning this research. In the final part of this research ,Conclusion,retrospect of this retrospect and its production process would be filed and evalution on the future development of CI would also be conducted in order to offrg fesible suggestions.