產業視覺形象設計之創作與研究-以北投溫泉季為例

Abstract

本創作研究旨在以臺北市北投區溫泉路34至68巷路段社區作基本個案，探討視覺形象設計在社區總體營造中的應用。以質化研究及創作為主，全文共分四章，第一章「緒論」，說明本文的研究動機、目的、背景、範圍與限制、方法等，第二章「文獻探討」，有關社區營造文史回顧及案例之探討；第三章「視覺形象設計與規畫」，包含設計理念、媒體應用、作品背景解說、未來發展等；第四章「結論與建議」，綜合創作設計成果，藉由虛擬主題為：《湯戀》的「北投2005溫泉季」活動，以設計實務作範例，透過影像合成技法應用於行銷海報，加強北投溫泉產業視覺形象，冀於溫泉路段社區營造中有所回饋。This study is a basic case study of the community at Lane 34 to 68 on Wen-quan Road in Beitou District, Taipei. It mainly explores the application of visual graphic designs in the community development. Four chapters are included in this study, and the study is based on quality and creation. “Introduction,” the first chapter, depicts the motivation, goal, background, method, scope, and restriction of the research. The second chapter is “Literature Review.” In this chapter, I will review the history of the community development and explore certain cases which have successfully rebuilt their community images. The third chapter is “Visual Graphic Designs and Their Development.” In the chapter, I will explain the idea of design, the application of media, the background of the works, and their future development. The fourth chapter is “Conclusion and Suggestion.” This chapter synthesizes all works, and takes “‘Passion for Hot Spring’---Beitou Hot Spring Season, 2005,” a virtual topic, for example. As a feedback in the rebuild of Wen-quan Road community, I will design an actual poster as an example. This poster will be done by using all kinds of computer skills to combine images of this community to emphasize the visual image of Beitou Hot Spring attraction.