台灣美術館全球資訊網站的內容規劃與品質評估之研究
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2000
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Abstract
網路博物館是近五年來才興起的新議題，然國內目前有關博物館應用網路媒體的研究，多是集中在系統開發層面的探討，有關博物館網站服務內容的整體規劃與品質評估的研究卻付諸闕如。有鑑於此，為求以更寬廣的角度，來瞭解國內美術館網站發展的現況，本研究選定國內外各五所美術館的網站，針對其內容規劃的情形進行比較分析，並進一步對國內美術館網站進行品質評估，希望能對國內美術館網站的內容規劃提出具體建議，以有益於日後其他美術館網站建置之參考。
本研究的目的分述如下：
一、瞭解國內美術館網站內容規劃之現況。
二、探討國外美術館網站內容規劃之特色及其與國內網站之差異。
三、歸納美術館網站內容規劃所應考量的範疇。
四、編制美術館網站品質評估準則。
五、評估國內網站在畫面設計、資訊內容、溝通互動三方面的優缺點。
六、歸納研究結果，對國內網站內容規劃的範疇與方向，提出建議。
根據本研究對國內外十所美術館的網站，進行比較分析的結果發現，目前國內外美術館網站均有規劃的服務內容，大致上可分為活動最新消息、典藏、展覽、教育、參觀資訊等五大項，其中，國外有、國內卻沒有的，有網路商店與會員服務兩大項。在網站的內容細節上，國外網站提供的美術館新聞稿、FAQ服務、兒童專屬教育網頁、典藏品複製版權資訊、網頁版權聲明等，是國內較缺乏的；而國內所提供的美術館活動報名表下載、中英雙語畫面顯示、美術館周邊地理環境介紹、館長介紹等，則為國外所無，這是二者差異最大之處。
國內美術館網站品質評估分析的結果則顯示，國內網站在典藏、教育、研究方面的內容仍待加強，此外亦需重視透過網站與觀眾溝通互動的功能。
最後，本研究對國內美術館網站的建置提出以下建議：
一、就服務的角度而言，美術館網站應以使用者的需求為考量。
二、就設計的角度而言，美術館網站應擅用網路媒體的特質。
三、就管理的角度而言，美術館網站應稟持永續經營的理念。
Web Museum has been a new issue for at least five years. In Taiwan, studies of applying network medium in museums almost emphasize on system development. However, none of the study on content planning and qualitative evaluation of museum WWW Sites is discussed. Thus, to understand current development of art museum Web sites in Taiwan, ten sites (five in Taiwan and five abroad) are selected and analyzed comparatively. Moreover, qualitative evaluation of the five local sites is proceeded. There are six purposes of the study: 1.To understand current development of art museum Web sites in Taiwan. 2.To compare the similarities and differences on content planning between local sites and those overseas. 3.To categorize the contents of art museum Web sites. 4.To develop the criteria to evaluating art museum sites. 5.To evaluate the merits and demerits of layout design, information content, and communicative interactivity of art museum sites in Taiwan. 6.To provide concrete suggestions of content planning of art museum sites in Taiwan. The results of the study shows that except Online Shop and Membership Service, five art museum Web sites in Taiwan all provide contents such as News, Collections, Exhibitions, Education, and Visiting Information as five foreign sites do. The results also show that in Taiwan art museum sites should improve their Collections, Education, and Research services. Furthermore, the function of communicating with the audience through Web sites should be enhanced. Finally, three main suggestions are made: 1.Needs of the target audience should be considered first when providing the services of the Web site. 2.Characteristics of network medium should be explored ultimately when designing the content of the Web site. 3.Management of the Web site should be treated as a long- lasting business seriously.
Web Museum has been a new issue for at least five years. In Taiwan, studies of applying network medium in museums almost emphasize on system development. However, none of the study on content planning and qualitative evaluation of museum WWW Sites is discussed. Thus, to understand current development of art museum Web sites in Taiwan, ten sites (five in Taiwan and five abroad) are selected and analyzed comparatively. Moreover, qualitative evaluation of the five local sites is proceeded. There are six purposes of the study: 1.To understand current development of art museum Web sites in Taiwan. 2.To compare the similarities and differences on content planning between local sites and those overseas. 3.To categorize the contents of art museum Web sites. 4.To develop the criteria to evaluating art museum sites. 5.To evaluate the merits and demerits of layout design, information content, and communicative interactivity of art museum sites in Taiwan. 6.To provide concrete suggestions of content planning of art museum sites in Taiwan. The results of the study shows that except Online Shop and Membership Service, five art museum Web sites in Taiwan all provide contents such as News, Collections, Exhibitions, Education, and Visiting Information as five foreign sites do. The results also show that in Taiwan art museum sites should improve their Collections, Education, and Research services. Furthermore, the function of communicating with the audience through Web sites should be enhanced. Finally, three main suggestions are made: 1.Needs of the target audience should be considered first when providing the services of the Web site. 2.Characteristics of network medium should be explored ultimately when designing the content of the Web site. 3.Management of the Web site should be treated as a long- lasting business seriously.
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Keywords
美術館, 全球資訊網站, 網路博物館, 內容規劃, 品質評估, Art Museum, World Wide Web Sites, Internet Museum, Content Planning, Qualitative Evaluation