日本少女文化圖文隨筆作家杉浦沙也加之風格分析－應用於北投地區旅遊導覽手冊設計

Abstract

坊間旅行書籍多以提供各式旅遊情報資訊為主；而使用圖文創作形式的旅遊書籍，多受日本「少女文化」所影響。日本「少女文化」之主要概念為，以作者自我偏好的表現手法，傳達期望溝通之內容。少女文化於社會中所擔任的角色，不僅只於「活在自己有興趣的東西的世界裡」，其包含矯正社會部分既成的偏差觀念之功能，亦為某種「判斷的基準」。

藉由分析現今活躍的插畫作家們之作品，可瞭解少女文化精神對其所造成之影響。例如少女文化代表作家「杉浦莎也加」插畫作品中表現之特色，為以手工製品感的視覺表現較多，目的為給予讀者溫暖的感受，以更貼近人心的表現技法，達成作者訊息傳遞的效果，以圖文為主要內容，賦予讀者全新的閱讀感受及正面的生活價值觀。根據分析杉浦莎也加系列作品之表現技法，發現七大重要特點：（一）三大人物輪廓表現法、（二）圖與文字比例平衡協調、（三）寫實建築、人物描繪、（四）每頁所用的顔色最多約四色、（五）必要時以寫實照片輔助、（六）文詞輕快，不須統一、（七）保持手寫文字與電腦字體的平衡。而插畫家「杉浦沙也加」圖文創作表現特點為：（一）讀者與作者間如朋友般的距離、（二）插畫隨筆的高機能性。

本研究結果，希望能作為未來台灣旅遊書創作之參考，也希望能將日本少女文化的精神（生活態度與價值觀的提升）拓展到台灣社會的創作者及一般大眾的心中。

Most content of travel guidebooks in Taiwan Market is offering a variety of tourism information；Some“illustration essay style”travel guidebooks are influenced by “Japanese Girls Culture”. The main concept of “ Japanese Girls Culture ” is conveying the messages that the author expects to communicate with the readers by his/her own preferred skills.

In society，the role of “ Japanese Girls Culture ” is just not only “ Living in the world of their own interest ”, but also “ Correcting certain deviant concepts in the society ” and certain “ Standard of judgment ”.

By analyzing the works from the popular illustration-essayists nowadays, we could comprehend the influence of “ Spirit of Japanese Girls Culture” on them .For example, the representative of Japanese Girls Culture illustrator - Sayaka Sugiura whose style is creating her works with handmade visual effects. To do like this way is for making readers feel closer to creators. Illustration essay includes a lot of words and pictures which can provide brand new reading experience and positive life perspective to the readers.

Based on the analysis of the skills of Sayaka Sugiura’s a series of works, we can discover seven distinguishing characteristics as follows：（1）three drawing skills on figure outline.、（2）the balance of ratio between illustrations and words.、（3）drawing architecture and figures realistically.、（4）the limitation number of colors every page could use is about four.、（5）Use photographs as an assistance when needed.、（6）Using words lightheartedly, unification is unnecessary.、（7）Keep the balance between digital fonts and handwriting. And the features of the illustration essayist Sayaka Sugiura are：（1）Keep the relationship as close as a friend with the readers.、（2）Highly functional application of illustration essay.

I hope the result of this study would be a reference to Taiwan travel guidebooks in the future. And I also hope the “ Spirit of Japanese Girls Culture ”（the positive attitude and perspective to life）will extend to Taiwanese creators、artists、illustrators or illustration-essayists and common people in Taiwan.