探討平面設計中的視覺效果表現之創作 研究-以多重曝光技巧為例 The analysis of visual effect in graphic design: A case study of multiple exposures

Date
2014
Authors
黃心怡
Huang Hsin-Yi
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Abstract
平面設計是日常生活中最常見的印刷品,一個正常人的知識來源有65%~70%是經由視覺獲得,視覺可說是人類吸收知識的重要管道。隨著傳播科技日新月異,傳播媒介趨於多元,在有限時間內必須接收大量訊息,使得傳遞方式趨於影像化,因影像對於事件文字描述或是言語具有說明性及即時性。本研究透過視覺效果表現歸納與分析,將多重曝光技巧應用在海報設計上,藉以強化作品傳達性同時兼具藝術之內涵,並思考數位藝術應用的廣度及表現形式。本研究首先藉由文獻探討,歸納視覺構成要素與視覺效果表現,進而蒐集國內外多重曝光作品,由焦點小組的判斷做兩階段問卷勾選,經彙整統計的結果以獲得視覺效果表現的共同點。最後再針對焦點小組認同一致性的視覺效果表現作品,進行案例分析以作為創作之依據。海報創作理念為透過研究者穿梭在城市中對城市的生活經驗、感知與感受,藉由內心產生連結發想海報設計的表現形式,以城市風貌中的建築與街道等元素,表現研究者對城市環境的體察與感受,呈現研究者心中的城市意象,以喚醒汲汲營營的步調中,對生活環境的感知力及記憶深處情感影像的人文關懷。最後藉由多重曝光技巧呈現多元的視覺效果表現,多重曝光技巧可將兩景或多景的現實畫面巧妙的交疊成虛構的境地,突破時空限制,構成特異的線條與形體,可引發觀賞者不同詮釋與想像,並提供數位藝術創作應用的廣度及表現形式。 整體而言,本研究在物理上得到視覺構成要素為形、色、質;在心理上得到視覺效果有空間、動態、重心、群化原則;在技術上得到多重曝光技巧有單純多次曝光、變換焦距雙次曝光、遮擋法雙次曝光、疊加法雙次曝光。人類在視覺知覺上,都有在追求美感的表現形式,透過視覺效果的原則,可引起美好的視覺經驗,得到較高的注目度。
Graphic design printings are the most common things in daily life. People who receive various kinds of information by 65-70% come from vision. As the media technology changes with each passing day, the mass media becomes more diverse. People have to receive a lot of information with limited time in which an image is more capable of persuasiveness and immediacy rather than words. The purpose of the study is going to conclude the result from the process of analyzing the visual effect, which will be applied to the poster design for expressing both expressiveness and artistry, and to consider the breadth and forms of digital art. The study can be summarized through documentation exploration, summarized spatial effect of the visual performance: The application of components creates in the form of point, line, surface, volume, duplication, overlap, segmentation, size and density. Dynamic visual representation: The application of composition in a picture and the use of an object’s blur motion to produce a style in the form of concentration, direction, speed and color. Center of gravity visual effect: Changing the composition of a picture develops balanced and bias appearance. Principles of grouping of visual effects: According to the “Gestalt Psychology” being brought up by 3 German psychologists M. Wetheimer, W. kohler and K.koffka, which the theory is mainly to condense color components into the “Dynamic Wholes”, to shape them with proximity, similarity, closure, simplicity and continuity.To collect multiple exposures at home and abroad, then the focus group makes decision by doing two-stage questionnaire as well as listing the result systematically to eventually obtain visual performance identically. At Final stage, the focus group is going to conduct case analysis with those selected plain design works as the base for the creation.Multiple exposures overlap reality and fiction pictures, integrate two or multiple pictures into one single screen, in which it produces a specific form of points, lines and breaks through the creation of time and space limitations. The idea of the poster design is basically from experiencing city life to develop forms and structures in poster designs as well as to utilize city’s buildings and streets as elements to express one’s observation and feeling to the urban environment. Multiple exposures overlap reality and fiction pictures, integrate two or multiple pictures into one single screen, in which it produces a specific form of points, lines and breaks through the creation of time and space limitations in order to stimulate the audience’ imagination and to consider the breadth and forms of digital art. Overall, this study was the physical components of the shape, color and quality as well as the psychological components of the dynamics, gravity and grouping principles. Technically, multiple exposures technique are divided into mere multiple exposure, changing the focal length of the double exposure, focal distance double exposure, occlusion method double exposure and superposition method double exposure. Human visual perception has manifestations in the pursuit of beauty; however, through the principle of visual effects can cause a better visual experience, and get a higher degree of attention.
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Keywords
視覺效果表現, 多重曝光, 城市意象, visual effect, multiple exposures, city image
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