城市品牌形象與品牌個性之研究
dc.contributor | 國立臺灣師範大學體育學系 | zh_TW |
dc.contributor.author | 方佩欣 | zh_TW |
dc.contributor.author | 鄧宏如 | zh_TW |
dc.contributor.author | 張少熙 | zh_TW |
dc.date.accessioned | 2016-08-04T09:12:37Z | |
dc.date.available | 2016-08-04T09:12:37Z | |
dc.date.issued | 2014-03-01 | |
dc.identifier | ntnulib_tp_F0109_01_021 | |
dc.identifier.issn | 2311-3855 | |
dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/79869 | |
dc.language | zh_TW | |
dc.publisher | 休憩管理研究學刊編輯委員會 | zh_TW |
dc.relation | 休憩管理研究,1(1),63-74 | zh_TW |
dc.subject.other | 城市行銷 | zh_TW |
dc.subject.other | 品牌形象 | zh_TW |
dc.subject.other | 品牌個性 | zh_TW |
dc.subject.other | City marketing | en_US |
dc.subject.other | Brand image | en_US |
dc.subject.other | Brand personality | en_US |
dc.title | 城市品牌形象與品牌個性之研究 | zh_TW |
dc.title | Brand Image and Brand Personality of City | en_US |
dc.title.alternative | 以臺北市為例 | zh_TW |
dc.title.alternative | A Case Study of Taipei | en_US |