嘻哈品牌行銷之分析探討及創作

李婉菁; Grace Lee

嘻哈品牌行銷之分析探討及創作

dc.contributor	蘇茂生	zh_TW
dc.contributor.author	李婉菁	zh_TW
dc.contributor.author	Grace Lee	en_US
dc.date.accessioned	2019-09-05T03:25:21Z
dc.date.available	2006-6-20
dc.date.available	2019-09-05T03:25:21Z
dc.date.issued	2006
dc.description.abstract	嘻哈文化從70年代的崛起到如今成為一股文化力量，它的影響力顯現在電影、時尚、廣告、運動…等領域裡。這股力量在台灣已潛移默化深入年輕人的生活環境中，有許多的人身上已有嘻哈特質或元素，但並不知自己就已是嘻哈風格，這種裝扮風格儼然成為年輕流行的認同與指標，而造就新的市場商機，能成功打造其嘻哈流行形象，勢必能抓住年輕消費市場。本文將簡略介紹嘻哈文化的歷史源流再分析探討嘻哈文化在台灣的現況再創造出模擬的嘻哈品牌。	zh_TW
dc.description.abstract	Since the 70s, the Hip Hop culture has become an undeniable force among the film, fashion, advertisement, sports and many other industries. This cultural force has adapted itself into the everyday life of the young adults in Taiwan. Many have adapted elements of Hip - Hop as part of their personal style, while they might not have noticed. This inclination of fashion has indisputably become a popular fashion trend which will could also provide a vast market opportunity, a successful Hip-Hop brand will capture the market of the young adults. This paper will first introduce the history of the Hip-Hop culture and further discuss and analyze the current status of Hip-Hop culture further simulate a creating a Hip-Hop designer brand.	en_US
dc.description.sponsorship	設計學系	zh_TW
dc.identifier	GN0693630228
dc.identifier.uri	http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0693630228%22.&%22.id.&
dc.identifier.uri	http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/103383
dc.language	中文
dc.subject	嘻哈文化	zh_TW
dc.subject	深入訪談	zh_TW
dc.subject	品牌行銷	zh_TW
dc.subject	問卷調查	zh_TW
dc.subject	街舞	zh_TW
dc.subject	街頭塗鴉	zh_TW
dc.subject	Hip-Hop culture	en_US
dc.subject	In depth survey	en_US
dc.subject	Branding	en_US
dc.subject	Questionnaire	en_US
dc.subject	Street dance	en_US
dc.subject	Graffiti	en_US
dc.title	嘻哈品牌行銷之分析探討及創作	zh_TW
dc.title	Hip-Hop Branding and Marketing Plan	en_US