高職廣告設計科學生設計創造傾向與問題解決態度之研究

Abstract

本研究旨在探討高職廣告設計科學生設計創造傾向與問題解決態度之現況，並分析不同背景學生設計創造傾向與問題解決態度的差異情形，同時進行兩者關聯性之研究。為達研究目的，首先經由文獻探討所得之理論架構發展調查問卷，受調查之有效樣本共計945名學生，有效問卷回收率為92.92%，並輔以描述性統計、t考驗、單因子變異數分析及典型相關等方法進行資料處理與分析，所獲致結論如下： 一、高職廣告設計科學生設計創造傾向表現顯著高於符合程度。 二、高職廣告設計科學生問題解決態度表現顯著高於符合程度。 三、高職廣告設計科學生背景變項中的性別、年級別、家長教養方式、設計競賽經驗及學校屬性等五項，對設計創造傾向表現有不同程度之影響。 四、高職廣告設計科學生背景變項中的性別、年級別、家長教養方式、設計競賽經驗及學校屬性等五項，對問題解決態度表現有不同程度之影響。 五、高職廣告設計科學生的設計創造傾向與問題解決態度之間具有典型相關。 最後，依本研究結論提出九點建議，以供學校主管教育機關、教師以及後續研究參考。

關鍵詞：高職、廣告設計科、設計創造傾向、問題解決態度

The aims of this study are to discuss the current states of the students’ creative tendency of design and problem-solving attitude in the department of advertising design in the senior vocational school, and analyze the variations by the student background. Meanwhile it examines the correlation of creative tendency of design and problem-solving attitude. The study was based on the questionnaire survey guided by the theoretical framework developed from archive research. The valid samples of the questionnaire contain 945 students and the valid return was 92.92%. The statistical techniques applied are descriptive statistic method, t-test , one-way ANOVA and canonical correlation analysis. The major findings of this study are as follows: 1.The states of creative tendency of design of the students of the department of advertising design in the senior vocational school was significantly higher than acceptable level. 2.The states of problem-solving attitude of the students of the department of advertising design in the senior vocational school was significantly higher than acceptable level. 3.The five background variables of the students of the department of advertising design in the senior vocational school, such as gender, grade, parenting style, experiences of participating, and the school category, have affected creative tendency of design to various degrees. 4.The five background variables of the students of the department of advertising design in the senior vocational school, such as gender, grade, parenting style, experiences of participating, and the school category, have affected creative tendency of design to various degrees. 5.The creative tendency of design and problem-solving attitude of the students of the department of advertising design in the senior vocational school show typical correlation. According to the findings, 9 suggestions are to educational bureau of the goverment, teachers and future related study.

Keywords: Senior vocational school, The Department of Advertising Design, Creative Tendency of Design, Problem-solving Attitude