親子虛擬社群中家長育兒資訊需求分析及參與行為之研究 A study of parenting information need analysis and engagement behavior in parent-child virtual community

Date
2021
Authors
詹雅晴
Jan, Ya-Ching
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Abstract
育兒是每個家庭中重要的議題,由於家長為兒童學習過程中的守護者,除了應盡主要教養者之責任義務外,也應重視良好教養在家庭中的實踐。然而,現代家庭功能出現弱化的趨勢,值得整個社會一同正視。在現今訊息變化快速及時間壓力的社會之下,家長越來越依賴其他方式尋求育兒資訊,如參與虛擬社群,試圖尋求網路成員的協助、獲取資源和情感支持,與具有相同生活經驗的其他家長相互分享,同時探索育兒相關知識。  本研究採用「問卷調查法」,採取便利抽樣的方式,對象設定為臺灣地區有使用親子虛擬社群等線上資源,尋求育兒資訊經驗的家長。最後根據回收之問卷對親子虛擬社群中的家長育兒資訊需求、參與行為之資料蒐集,經由敘述性統計、獨立樣本t檢定、單因子變異數分析、皮爾森相關分析等統計方式進行比對,了解親子虛擬社群中不同背景家長對育兒資訊需求及其參與行為的差異,並進一步探討親子虛擬社群中育兒資訊需求與參與行為的關聯性。
Parenting is an important issue in every family. Since parents are the guardians during children’s growth, in addition to the responsibility of the main educators, they should also pay attention to good education in the family. However, the modern family function is weakened. The trend is worthy of the whole society. Because of fast-changing and time-stressed society today, parents are increasingly relying on other ways to seek parenting information. Such as participating in virtual communities, seeking assistance from members of the network, accessing resources and emotional support. They share with each other who have the same life experience, and explore the knowledge about parenting.  This study used the online questionnaire. Adopt a convenient sampling method. The subject under study are the parents who use online resources such as child-raising related communities or general virtual communities in Taiwan to seek parenting information experience. Finally, compared through statistical methods with the collected data such as Descriptive Statistics, Independent simple t-test, one-way ANOVA, and Pearson correlation analysis. The difference in information needs of parenting and the participation of virtual communities in different backgrounds. And the correlation between parenting information needs and engagement behavior in virtual community.
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Keywords
親子虛擬社群, 家長, 育兒, 資訊需求, 參與行為, Parent-Child virtual community, parent, parenting, information need, participative behavior
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