破格式字體排版應用於漢字海報設計之創作研究

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2023

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科技日新月異,隨著電腦的出現,設計的方式也產生了嶄新的變革,破格式字體排版(grunge typography)應運而生,並於設計史中扮演著至關重要的角色,它突破了1950 年代蔚為風行的經典瑞士派網格系統排版風格,為文字排版注入全新的姿態與樣貌。1990年代《Ray Gun》的出現更將該手法發揮得淋漓盡致,並奠定該手法之地位,流傳甚廣,對平面設計產生了深遠的影響,其重要性可見一斑。本研究以「破格式字體排版應用於漢字海報設計」為研究主題,並以文獻分析法、內容分析法、創作實證進行分析與探討。透過文獻分析法來探討破格式字體排版之特性與漢字文字之發展過程;破格式字體排版部分從文字造形、版面編排、圖像表現等層面來進行分析歸納;漢字部分則從漢字的起源與發展、基本構成、現代字體發展過程與特性等面向切入。再經由內容分析法以國際平面設計師聯盟(AGI, Alliance Graphique Internationale)之官方網站與視覺化探索平台Pinterest 蒐集之歐文與漢字文字造形案例,得出四大表現特性群集:「拆解變形」、「排列組合」、「質感肌理」、「重疊覆蓋」,並歸結出漢字海報設計之設計方法,共15 種破格式字體排版之構成方式:「分割」、「錯置」、「扭轉」、「擠壓」、「拆解」、「散落」、「不規則」、「轉向」、「重複」、「模糊」、「粗糙」、「殘缺」、「透疊」、「堆疊」、「差集」。創作實證的部分則以王家衛電影作品為題,將所建構之模組應用至15件海報創作中,再加以驗證。最終本研究共歸結出以下列結論:(一)不對稱的版面佈局是破格式字體排版的主要特徵;(二)經由文獻的探討與樣本的彙整共歸納出四大表現特性群集,加以分析後得到15種破格式字體排版之表現手法;(三)漢字與歐文由於本身結構上的不同,歐文於畫面構成的表現上,較易體現出空間感及律動感;(四)散落的文字排列組合方式更能展現出破格式字體排版之特點;(五)肌理質感經過層層堆疊能夠為畫面增添豐富性。
The emergence of computers has brought about a revolutionary change in design possibilities. Grunge Typography, born out of this context, marks a key milestone in design history. It breaks away from the popular Swiss Design of the 1950s and injects a fresh attitude and aesthetic into typography. The appearance of the Ray Gun magazine in the 1990s further showcased this style to its fullest extent, solidifying its position in the field of typography and leaving a profound and evidential impact on graphic design. This study employs document analysis, content analysis, and creative practice to conduct analysis and investigation on the application of grunge typography in Chinese character poster designs. Through document analysis, the characteristics of grunge typography and the developmental process of Chinese characters are explored. The analysis of grunge typography encompasses aspects such as typography, editorial design, and graphic expression, while the examination of Chinese characters delves into their origins, development, basic structure, contemporary typeface development, and characteristics. Content analysis is conducted on examples of both Western and Chinese character typographic expressions collected from the official website of the Alliance Graphique Internationale (AGI) and the visual discovery engine Pinterest. The study identifies four major clusters of expressive features observed across both Western and Chinese character designs:"deconstruction and distortion," "spatial arrangement and distribution," "texture and tactile quality," and "overlap and overlay." Additionally, the research derives 15 methods of grunge typography composition for Chinese character poster design: segmentation, misplacement, rotation, compression, deconstruction, dispersion, irregularity, orientation, repetition, blurring, roughness, incompleteness, transparent overlapping, stacking, and differences. In the section on creative practice, the researcher has created 15 poster designs based on Wong Kar-Wai's films and carried out an analysis on these posters to determine which of the 15 methods were used, and in what combinations. In summary, this research arrives at the following conclusions: (1) Asymmetrical layout is a key characteristic of grunge typography; (2) Through literature review and sample collection, four major clusters of expressive characteristics are derived, following detailed analysis, leading to the identification of 15 distinctive techniques for grunge typography composition;(3) Due to inherent structural differences, Chinese characters and European scripts vary in their visual compositions. European scripts offer more possibilities in conveying a sense of spatiality and rhythm in the visual arrangement; (4) The scattered arrangement of text composition further emphasizes the distinctive features of grunge typography; (5) The stacking of design materials to create a multi-layered texture can enhance the richness of the visual composition.

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文字造形, 破格式字體排版, 漢字海報, 編排設計, Chinese-character poster, editorial design, grunge typography, typography

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