蘭嶼達悟族圖騰符琥於視覺傳達設計之創作與應用
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2004
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Abstract
台灣原住民的藝術與文化根植於本土，是台灣珍貴的文化資產，呈現出人類行為表現與追求美的本能和原始動力。文化的抽象概念與深刻意涵，蘊藏在藝術的實體表現與行為當中，形成民族的圖騰符號。
本創作嘗試透過對蘭嶼達悟族圖騰符號的探討，以文化理解與關懷的態度，將達悟族圖騰符號應用表現於個人的視覺傳達設計創作，期望嘗試傳達達悟族新時代視覺文化的可能性。
創作方法上，以文獻探討和實驗創作進行之：首先進行蘭嶼達悟族民族誌之探討與實地訪談拍攝，以了解其民族文化及圖騰符號之內涵，加強個人對異文化的理解及辨識。
實驗創作分為兩階段：第一階段將達悟族圖騰造形分析解構後，以造形原理的方法加以轉化組構；第二階段將達悟族的文化符碼，透過記號學於視覺傳達之概念，以現代設計的方法進行影像合成的視覺設計。
台灣原始藝術雖日漸衰微，但在現代設計及科技媒體蓬勃的發展下，期望能以關照及欣賞異文化的面向，為原住民文化藝術嘗試創作出具有時代性的作品。
The creativity of the Tao totem signs in Orchid Island versus visual communication design and the application of Taiwanese aboriginals’ art and culture rooted in the native land are precious cultural resources in Taiwan, which represents human behavioral performances and the pursuit of the instincts of beauty and primitive impetus. Cultural abstract conception and deep meanings are embedded within the material form and activities of art and behaviors and are formed into racial totem signs. This creation is trying to represent individual visual communication design creativity with the application of the Tao totem signs through exploring the Tao totem signs in Orchid Island in the attitude of understanding cultures and concern. Furthermore, it wishes to try to convey the possibility of Tao’s visual culture in new modern times. The method of creation is by both literature research and by experimental creation. First of all, the Tao racial history in Orchid Island is explored, and interviews and photography are used in order to understand its racial culture and the insight into Tao totem signs and further to strengthen individual understanding and identifying heterogeneous cultures. The experimental creation consists of two stages: the first one is to transform and organize in the Theory of Forms after analyzing and decoding Tao totem forms; the other is to design visual communication which synthesizes images in a modern-designing way by means of using Tao culture symbols through the conception of Semiotics that is applied to visual communication. However, the primitive art in Taiwan is fading away little by little, but under the circumstances of the flourishing development of modern design and technological media, to create well-timed works for aboriginals’ cultural arts in a concerned and appreciative respect of heterogeneous cultures is expected.
The creativity of the Tao totem signs in Orchid Island versus visual communication design and the application of Taiwanese aboriginals’ art and culture rooted in the native land are precious cultural resources in Taiwan, which represents human behavioral performances and the pursuit of the instincts of beauty and primitive impetus. Cultural abstract conception and deep meanings are embedded within the material form and activities of art and behaviors and are formed into racial totem signs. This creation is trying to represent individual visual communication design creativity with the application of the Tao totem signs through exploring the Tao totem signs in Orchid Island in the attitude of understanding cultures and concern. Furthermore, it wishes to try to convey the possibility of Tao’s visual culture in new modern times. The method of creation is by both literature research and by experimental creation. First of all, the Tao racial history in Orchid Island is explored, and interviews and photography are used in order to understand its racial culture and the insight into Tao totem signs and further to strengthen individual understanding and identifying heterogeneous cultures. The experimental creation consists of two stages: the first one is to transform and organize in the Theory of Forms after analyzing and decoding Tao totem forms; the other is to design visual communication which synthesizes images in a modern-designing way by means of using Tao culture symbols through the conception of Semiotics that is applied to visual communication. However, the primitive art in Taiwan is fading away little by little, but under the circumstances of the flourishing development of modern design and technological media, to create well-timed works for aboriginals’ cultural arts in a concerned and appreciative respect of heterogeneous cultures is expected.
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圖騰, 視覺傳達設計, 造形原理, 記號學, Totem, Visual Communication Design, The Theory of Forms, Semiotics