臺灣地區醫學中心電子報消費者健康資訊之研究
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2015
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Abstract
隨著資訊環境的改變，網際網路成為民眾接收訊息的媒體之一，資訊化讓民眾得以透過網路得到各種需要的健康資訊，然而網路健康資訊繁雜，來源多元化，消費者如何判斷健康資訊的正確性，醫療機構所提供的醫療健康資訊成為可信度來源的高度參考指標。此外，資訊科技的發達，造就了網路電子報的興起，有別於傳統媒體的特性，因此，醫療機構若能善用電子報健康資訊傳播的效能，有助於健康資訊的傳播、分享與創造。故本研究以國內醫學中心發行的電子報共17份，204期數為研究對象，藉內容分析法有系統地分析所提供之消費者健康資訊現況、內容特性與網頁提供之功能與服務，最後進行結論並提出後續研究建議。
研究發現，醫學中心性質分別有屬於政府機關、學校附設醫院、財團法人及具宗教性質的醫院，主要分析結果如後：（1）以電子報建置者組織性質而言，「財團法人機構」計有8家，數量最多；（2）電子報發刊頻率以月刊發行者居多，計有15份；（3）電子報報導的資訊類型以「業務導向型」的比例最高，佔52.03%；（4）報導的形式以不具分析評論的「一般報導型」為最多，占25.21%；（5）電子報內容主題單元規畫以提供院務訊息、醫事人員、醫院活動、病患醫療回饋、Q&A 的其它單元為最高比例，達88.24%；（6）在內容報導部分，11大類消費者健康資訊類型中，以「醫務資訊」類最高比例，佔43.76%；（7）電子報所提供的資訊以適合一般民眾使用比例最高為52.47%；（8）電子報網頁內容與資訊，17份電子報均注重網頁更新時效性、確實更新電子報內容、提供發行單位活動與業務介紹及資料連結正確;（9）網頁架構與瀏覽著重具備內容分類，佔82.4%；（10）電子報版面設計與多媒體功能，17份電子報均著重版面的視覺設計，但不具備多媒體互動功能。
本研究最後針對歸納出的11大類消費者健康資訊內容特性進行綜合比較，分析不同類別間的電子報在提供消費者健康資訊的現況、內容特性與網站功能、服務上之異同，並針對電子報建置者，使用者以及後續研究提供建議。
With the changes in the information environment, the Internet has become one of the major sources that people obtain information from. As a result, the information technology allows people to get knowledge of health needed to make decisions via the Internet. However, how can we as the consumers, verify whether the health information that we obtain from the Internet is valid or not? Since knowledge of health is quite complex plus the diversified sources on the Internet. Therefore, health information provided by medical institutions become a highly credible source for reference. In addition, thanks to the advancement of information technology, newsletters delivered electronically via email (e-Newsletters) have emerged with rapid acceptance. Unlike the traditional media, medical institutions can take advantage of the efficacy of e-Newsletters to disseminate, share and produce the health information. The author investigated 17 kinds of e-Newsletters, the total of 204 copies, published by medical centers in Taiwan. The study applied the content analysis method to systematically analyze the consumer health information, characteristics of the content, and the function/service of the website. Medical centers in Taiwan include four categories, the government agencies, the university hospitals, the non-profit organization hospitals and the religious hospitals. The results of the study indicated that: (1) for the categories of the institution, non-profit organization hospitals reach the highest proportion to publish the electronic newspaper, the total of eight; (2) most of the electronic newspapers were released monthly, the total of fifteen; (3) "business-oriented" message has the highest coverage of 52.03%; (4) the non-analytical reviews of "general report" appeared the most, up to 25.21%; (5) the messages about the hospital faculty include staff, activity, patient medical feedback, Q& A among other example make up the most frequently topic unit, up to 88.24%; (6) within eleven categories of the consumer health information, "Hospital Information" has the highest proportion of 43.76%; (7) messages suitable for public to read has the highest coverage of 52.47%; (8) all the electronic newspapers have the website to focus on update timeliness, regularly update the content, provide a series of information about hospitals and maintain the correct data link; (9) 82.4% of the websites emphasize on classification of the content; (10) all the website stress the layout of visual design, but lake of the multimedia interactive features. This study concluded with the eleven categories of consumer health information, made the comprehensive comparison of the content characteristics. The researcher was able to identify the common features and differences within the various categories of the electronic newspapers. Finally, wrapped up with the conclusion and some recommendations for further research.
With the changes in the information environment, the Internet has become one of the major sources that people obtain information from. As a result, the information technology allows people to get knowledge of health needed to make decisions via the Internet. However, how can we as the consumers, verify whether the health information that we obtain from the Internet is valid or not? Since knowledge of health is quite complex plus the diversified sources on the Internet. Therefore, health information provided by medical institutions become a highly credible source for reference. In addition, thanks to the advancement of information technology, newsletters delivered electronically via email (e-Newsletters) have emerged with rapid acceptance. Unlike the traditional media, medical institutions can take advantage of the efficacy of e-Newsletters to disseminate, share and produce the health information. The author investigated 17 kinds of e-Newsletters, the total of 204 copies, published by medical centers in Taiwan. The study applied the content analysis method to systematically analyze the consumer health information, characteristics of the content, and the function/service of the website. Medical centers in Taiwan include four categories, the government agencies, the university hospitals, the non-profit organization hospitals and the religious hospitals. The results of the study indicated that: (1) for the categories of the institution, non-profit organization hospitals reach the highest proportion to publish the electronic newspaper, the total of eight; (2) most of the electronic newspapers were released monthly, the total of fifteen; (3) "business-oriented" message has the highest coverage of 52.03%; (4) the non-analytical reviews of "general report" appeared the most, up to 25.21%; (5) the messages about the hospital faculty include staff, activity, patient medical feedback, Q& A among other example make up the most frequently topic unit, up to 88.24%; (6) within eleven categories of the consumer health information, "Hospital Information" has the highest proportion of 43.76%; (7) messages suitable for public to read has the highest coverage of 52.47%; (8) all the electronic newspapers have the website to focus on update timeliness, regularly update the content, provide a series of information about hospitals and maintain the correct data link; (9) 82.4% of the websites emphasize on classification of the content; (10) all the website stress the layout of visual design, but lake of the multimedia interactive features. This study concluded with the eleven categories of consumer health information, made the comprehensive comparison of the content characteristics. The researcher was able to identify the common features and differences within the various categories of the electronic newspapers. Finally, wrapped up with the conclusion and some recommendations for further research.
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Keywords
醫學中心, 電子報, 消費者健康資訊, 內容分析, medical center, electronic newspaper, consumer health information, content analysis