博物館APP導覽系統之系統品質覺知及體驗價值與使用意圖相關研究
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2014
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Abstract
現今的數位科技持續推進,無線網路的普級讓智慧型手機和行動載具的可攜性及漫遊的便利性更添增其便利性與使用價值。當科技的觸角延伸到博物館的典藏文物時,其博物館APP行動導覽儼然成為新形態的創新服務。因此,本研究旨在探討博物館APP導覽系統的易用性與有用性之使用效能,藉由手指觸控導覽介面的過程,帶給使用者不同以往的體驗感受,進而影響參觀者的持續使用意願。
本研究者於2014年2月開始係以立意取樣方式進行問卷調查,共回收210份問卷,並以SPSS 22.0 與Amos 2.0之套裝軟體作為資料分析工具進行問卷測試,其統計分析則採用結構方程模式進行檢定,其研究發現(1)當參觀者使用博物館APP導覽系統時,其系統品質的認知易用與有用性會影響使用者在導覽過程的體驗感受。(2)當使用者透過博物館APP導覽系統,其獲得不同的導覽樂趣,同時引起參觀者對於博物館教育學習之興趣。(3)博物館APP導覽系統具有趣味性及學習價值其影響參觀者持續使用之意圖。展望未來,博物館APP導覽系統若能橫跨不同教學領域使用,結合教育資源的整合,達到APP導覽系統的使用價值,進而提升使用意圖之目的。
Digital technology continued advance day by day. Wireless networks allow mobility, portable and convenience to using of roaming ability, add the value of personal carrier. When the mobility technology extends to the cultural relics collection of museum, the APP mobility guidance has become a new form of innovative for museum services. This study is based on the users of the National Palace Museum APP Navigation Guidance System as research object, the users experienced APP navigation system by touching navigation interface to explore the museum, and give the users different experience from the traditional reality roaming, to attract more users to use the APP personalized guided navigation system. and increase visitors to use the museum's modern navigation system. This research is based on questionnaire surveys method, were collected 210 questionnaires, and analysis by SPSS& Amos 2.0. Found out that (1) Processes Familiar with interface will has positive relevance, when the user operates the Museum APP Navigation System. (2) The user’s Self-confidence of the operating Museum APP Navigation Systems will improve the Museum APP Navigation Systems function. (3) After a user undertaking Museum APP navigation system, experiencing with the collection of different cultural contacts, text collection of articles. The Museum APP navigation System becomes valuable. (4) Whenthe user undergoing the multimedia of Museum APP Navigation System, will increase the user’s experience value and has positive relevance with the intention of use. Expectations of the future, The usage of the Museum APP Navigation System may combined with educational resources to cover different areas.
Digital technology continued advance day by day. Wireless networks allow mobility, portable and convenience to using of roaming ability, add the value of personal carrier. When the mobility technology extends to the cultural relics collection of museum, the APP mobility guidance has become a new form of innovative for museum services. This study is based on the users of the National Palace Museum APP Navigation Guidance System as research object, the users experienced APP navigation system by touching navigation interface to explore the museum, and give the users different experience from the traditional reality roaming, to attract more users to use the APP personalized guided navigation system. and increase visitors to use the museum's modern navigation system. This research is based on questionnaire surveys method, were collected 210 questionnaires, and analysis by SPSS& Amos 2.0. Found out that (1) Processes Familiar with interface will has positive relevance, when the user operates the Museum APP Navigation System. (2) The user’s Self-confidence of the operating Museum APP Navigation Systems will improve the Museum APP Navigation Systems function. (3) After a user undertaking Museum APP navigation system, experiencing with the collection of different cultural contacts, text collection of articles. The Museum APP navigation System becomes valuable. (4) Whenthe user undergoing the multimedia of Museum APP Navigation System, will increase the user’s experience value and has positive relevance with the intention of use. Expectations of the future, The usage of the Museum APP Navigation System may combined with educational resources to cover different areas.
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Keywords
系統品質, 有用性, 易用性, 體驗價值, 使用意圖, system quality, usefulness, ease of use, experiential value, continuance intention