臺灣時裝秀結合虛擬實境之發展性研究

Abstract

隨著科技發展與環境演變，近年來時裝秀結合虛擬實境已成為一種展演趨勢。而虛擬時裝秀之發展在臺灣雖已有案例，時裝秀結合VR虛擬實境仍存在著諸多待討論之處。本研究欲探討虛擬實境時裝秀領域之專業人士對於臺灣時裝秀結合虛擬實境之發展性之觀點。因此，本研究以虛擬實境時裝秀領域之專業人士為研究對象，採用深度訪談法，共訪問7位專業人士，進行「臺灣時裝秀結合虛擬實境之發展性」之研究。研究結果中，受訪者對臺灣時裝秀結合虛擬實境之發展性持正向態度。發展性之高低取決於臺灣是否能規劃出一套完善的結合機制與商業模式。最後，品牌方、政府應從多方跨領域資源整合及提升消費者服裝品牌意識做起。With the development of technology and evolution of the environment, fashion shows combined with virtual reality have become a trend in recent years. Although virtual fashion shows have been done before in Taiwan, there are still many points to be discussed in the combination of fashion show and virtual reality. Therefore, this research takes professionals in the fields of virtual fashion curation as research subjects. Through interviewing a total of 7 experts, this research is conducted on"Research on Development of Taiwan fashion show combined with virtual reality". In the research results, professionals have a positive attitude towards the development of Taiwanese fashion show combined with virtual reality. The level of development depends on whether Taiwan can plan a great combination mechanism and business model. Finally, brands and the government should start from the integration of multi-party and cross-domain resources and enhance consumer clothing brand awareness.