社群媒體使用與錯失恐懼之相關探討

Abstract

近年來，社群媒體使用人數大幅上升，社群媒體平臺已成為人們互動的熱門據點，越來越多學者去探討其帶來的負面影響。錯失恐懼被定義為一種普遍的焦慮狀態，其特點是渴望與他人保持持續的聯繫，或是與他人相處時總是想獲得對方的關注。本研究旨在探討臺灣民眾社群媒體使用及其動機與錯失恐懼之關係。研究對象為臺灣18歲以上之成年人，採便利取樣進行網路問卷調查，共計282份有效問卷，其中包含男性110位、女性172位。研究問卷內容包含「基本資料」、「社群媒體使用」、「社群媒體使用動機」，以及「錯失恐懼量表」，使用SAS統計套裝軟體作為資料分析工具，進行描述性統計分析、獨立樣本T檢定、單因子變異數分析、皮爾森相關分析與多元迴歸分析等。研究結果發現：(1)人口學變項中，年齡、學生身分與否與娛樂性動機有相關，與社交性動機及工具性動機無關；性別、教育程度與社交性、娛樂性、工具性動機皆無關。(2)研究對象使用社群媒體的平臺類型，會根據其使用動機而有所不同。社交性動機較強烈的研究對象較會去使用Line及TikTok；工具性及娛樂性動機較強烈的研究對象較會去使用Facebook、Instagram及YouTube。(3)研究對象社群媒體使用動機與使用時間長度沒有相關；社群媒體使用時間長度也與錯失恐懼無關。(4)多元迴歸分析結果顯示，研究對象社群媒體的使用動機與錯失恐懼有相關。社交性動機及娛樂性動機越高，其錯失恐懼量表得分也越高。此外，具全職學生身分的研究對象，其錯失恐懼量表平均分數也較高。In recent years, the number of social media users has increased significantly, and social media platforms have become popular venues for interaction. More and more scholars are exploring the negative impacts associated with social media. Fear of Missing Out (FOMO) is defined as a common anxiety state characterized by the desire to maintain continuous connection with others or the constant need for attention when interacting with others. This study aims to explore the relationship between social media use, its motivations, and FOMO among people in Taiwan.The research subjects are adults aged 18 and above in Taiwan, and a convenience sampling method was used to conduct an online survey, yielding 282 valid responses, including 110 men and 172 women. The survey included sections on"demographic information," "social media use," "motives for social media use," and "FOMO scale." SAS statistical software was used for data analysis, including descriptive statistics, independent samples t-test, one-way ANOVA, Pearson correlation analysis, and multiple regression analysis. The results of the study indicate: (1) Among demographic variables, age and student status are related to entertainment motives, but not to social or instrumental motives. Gender and education level are not related to social, entertainment, or instrumental motives.(2) The type of social media platforms used by the subjects varies depending on their motives. Subjects with stronger social motives are more likely to use Line and TikTok, while those with stronger instrumental and entertainment motives are more likely to use Facebook, Instagram, and YouTube. (3) There is no correlation between social media use motives and the duration of use. The length of social media use is also not related to FOMO. (4) Multiple regression analysis shows that the motivations for social media use are related to FOMO. Higher social and entertainment motives are associated with higher scores on the FOMO scale. Additionally, subjects with full-time student status have higher average scores on the FOMO scale.