環境藝術觀展者的凝視及其海洋意識：以「潮藝術－國際環境藝術計畫」之社群媒體Instagram為例

Abstract

政府於2011年全面推動海洋教育，博物館成為重要的非正式學校教育場域之一。其中，國立海洋科技博物館透過各種教學方式推動海洋教育，因場域特性及環境議題帶動，遂以環境藝術策展企圖串起人與環境、博物館與藝術之關係。本文旨在探討觀展者對於環境藝術作品的看法及對海洋意識的影響，以內容分析法分析社群媒體Instagram的相片及其說明，研究顯示觀展者貼文的內容集中在特定作品，觀展者不易從作品建構出海洋意識，個人凝視的取向也不盡相同。因此建議未來應加強開設海洋教育課程及培育師資，策展時廣泛運用各類海洋教育主題，並加入貼近民眾生活的宣傳內容，以達推廣海洋教育之目的。Since the extensive promotion of marine education by the Taiwanese government in 2011, museums have become one of the important informal school education arenas. Among them, the National Museum of Marine Science and Technology has promoted marine education through various teaching approaches. Driven by its arena characteristics and environmental issues, the Museum thereupon seeks to link up the relations between humans and the environment, and that between museums and art through environmental art curation. This paper aims to investigate the views of visitors towards environmental art and their influence on marine awareness. The method of content analysis is used to analyze the photographs and their captions in the social media Instagram. The study shows that the contents of visitors’ posts center on specific works, from which it is difficult for them to construct their marine awareness; also, the orientations of their personal gazes are not entirely the same. Therefore, it is recommended that efforts be strengthened in offering marine education courses and teacher training; in curation, different marine education themes be extensively used, with publicity content close to people’s life added so as to attain the goal of promoting marine education.