以錯視藝術原理應用於產品之創作研究

Abstract

錯視藝術起源的時間很早，卻在這幾十年的時間不斷的被拿出來應用，從 平面創作、空間展示到產品設計上，不乏有許多被人稱頌的作品，以商業角度看 也能看見錯視藝術的表現手法應用於商業廣告上。錯視的詼諧、錯視的幽默可以 讓枯燥乏味的事物，變得新奇有趣。錯視可以用最簡單的點線面做設計，也可以 用錯綜複雜的線條與大膽新奇的色塊來表現，同時帶給人們產生迷幻的視覺效果。 人們對於產品不再只要求實用性，更在乎他所附加的價值，消費者對於能帶給自 己情感滿足的產品，比起一般實用性產品來說，能更具有商業經濟價值。 本研究將以錯視藝術的發生年代、錯視分類以及對心理學、商業的影響進 行文獻探討與收集，選出近年來具有話題性的作品，並分析出錯視藝術原理轉化 至產品設計上的手法與特點，以利於後續產品之創作。其後，以新型冠狀病毒危 機之議題強調與人際社交距離為表現主題，藉隔離、鏡射、空間等三種手法，來 做出:格子趣、以人為本和圈景等三種創作，來提升產品價值，同時能賦予產品 更多的價值意義;透過研究與設計創作回饋中可得知，產品設計與觀賞者之間可 透過錯視手法來產生互動性，錯視原理應用於設計上能有更多的趣味性，勾起觀 賞者對產品的好奇心，來提升產品價值並獲得情感上的滿足。

Optical Illusion originated very early, but it has been continuously used in the past few decades. From graphic creation, space display to product design, there are many praised works, which can be seen from a commercial perspective. The art of illusion is reflected in commercial advertisements. The humor of trompe optical illusion can make boring things new and interesting. Trompi can be designed with the simplest points, lines and planes, or with intricate lines and boldness. People no longer only demand practicality for products, but also care about the added value. Consumers are satisfied with products that can bring their own emotional satisfaction. Compared with general, novel color blocks are used to express, while giving people a psychedelic visual effect. For practical products, it can have more commercial and economic value. This research will explore and collect the literature based on the time of occurrence of illusion art, the classification of illusion, and its influence on psychology and business, select works that have been topical in recent years, and analyze the methods and characteristics of the art principle of illusion art transformed into product design , In order to facilitate the creation of follow-up products. After that, the topic of the new coronavirus crisis emphasized social distancing, and three methods of isolation, mirroring, and space were used to create three kinds of creations: grid fun, people- oriented and circle scenery to enhance product value. At the same time, it can give the product more value and meaning; through research and design creation feedback, it can be known that the product design and the viewer can be interacted through illusion techniques, and the illusion principle can be more interesting when applied to the design. , Arouse the curiosity of the viewers about the product, to enhance the value of the product and obtain emotional satisfaction.