娃娃機在台灣:男性核心玩家與非屬機台遊戲文化
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2022
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Abstract
近代的娃娃機熱潮怎麼引發的?為什麼滿街的角落有了娃娃機的蹤影？為了解答這個問題，本研究以娃娃機為例，探討男性核心玩家與非屬機台遊戲文化，以及娃娃機的遊戲與消費空間。研究方法是訪談法、影片文本分析法與實體探查，希望從空間、法規、遊戲與商業概念、文化各個層面分析娃娃機在台灣的全貌。研究發現《電子遊戲場業管理條例》的出爐，對娃娃機的發展造成重大影響，本土娃娃機受益於法律的鬆綁，雖然2017年以前遊戲與商業概念並沒有重大突破，但是2017年以後「場主分租台主」、「娃娃機系統」的崛起，成功引發娃娃機的第二次熱潮。本研究指出，男性核心玩家是參與娃娃機遊戲的主力族群，他們透過「出貨」滿足慾望。「出貨」不僅是玩家的樂趣，其附帶的物質利益也受玩家重視。娃娃機玩家發展具備深度常識與默會知識的遊戲理性，遊戲理性不僅是貫徹娃娃機遊戲與消費文化的重要概念，它也是實現玩家遊戲慾望的重要手段。此外，娃娃機商店在台灣情境發展出簡陋特色，其親近性有助於吸引草根階層玩家消費。娃娃機商店的簡陋，反映的是理性的管理精神。難怪娃娃機可以在台灣高房價的社會背景普及。
Nowadays why is"claw machines wave"booming? Why do claw machines spread over in all the street of corner? To answer this question, the thesis investigate gaming culture of arcade, the male core players, space of gaming and space of consumption with claw machines. The interview methed, textual analysis of video and field research were used as the research method in this article. The aim is to analyze claw machines in Taiwan from space, law, culture and conpect of game and commerce level. The research result shows that" the law of manage amusement arcade " have huge influence in the development of claw machines, claw machines from Taiwan made benefit in deregulation. Although conpect of game and commerce has not enough breakthrough before 2017, after 2017 the emergence of "store owner rent to arcade owner" and"claw machines system" lead to successful boom of second wave of claw machines. The male core players is main group from claw machine games, they satify desire from"sell out". Not only player having fun to "sell out",but also attach importance to profit from "sell out". The claw machine players develop gaming rationalities of depth common sense and tacit knowledge. Not only game rationalities is important conpect of game and commerce from claw machine, but also is the important way to fulfill players' desire of gaming. The claw machine shop develops characteristic of being ugly and simple in Taiwan situation, it can be help to attract grassroot consumers because shops appear friendly. The ugly and simple claw machine shops, manifest rational management. No wonder claw machine shops are popular in Taiwanese social backround of high housing prices.
Nowadays why is"claw machines wave"booming? Why do claw machines spread over in all the street of corner? To answer this question, the thesis investigate gaming culture of arcade, the male core players, space of gaming and space of consumption with claw machines. The interview methed, textual analysis of video and field research were used as the research method in this article. The aim is to analyze claw machines in Taiwan from space, law, culture and conpect of game and commerce level. The research result shows that" the law of manage amusement arcade " have huge influence in the development of claw machines, claw machines from Taiwan made benefit in deregulation. Although conpect of game and commerce has not enough breakthrough before 2017, after 2017 the emergence of "store owner rent to arcade owner" and"claw machines system" lead to successful boom of second wave of claw machines. The male core players is main group from claw machine games, they satify desire from"sell out". Not only player having fun to "sell out",but also attach importance to profit from "sell out". The claw machine players develop gaming rationalities of depth common sense and tacit knowledge. Not only game rationalities is important conpect of game and commerce from claw machine, but also is the important way to fulfill players' desire of gaming. The claw machine shop develops characteristic of being ugly and simple in Taiwan situation, it can be help to attract grassroot consumers because shops appear friendly. The ugly and simple claw machine shops, manifest rational management. No wonder claw machine shops are popular in Taiwanese social backround of high housing prices.
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Keywords
娃娃機, 遊戲文化, 消費文化, 理性化, 消費空間, 克里歐化, claw machines, game culture, consumer culture, rationalities, consumption spaces, creolization