K-POP華人偶像內容與華語媒體教學——以粉絲圈為中心

Abstract

數位科技的發展正在加速文化的數位化，且數位科技的進步正推動著文化的大眾化。隨著文化的數位化和大眾化，人們生活、思考和溝通的方式也發生了巨大變化。在這重視多樣性價值的社會結構中，教育領域也需要進行能對應快速變化時代的研究。本研究著重於具有文化溝通性質及高學習動機的華語學習方法，提出以K-POP華人偶像媒體內容為基礎的教學設計。由跨國成員組成的K-POP偶像擁有全球性的粉絲圈，為了與粉絲圈互動，偶像展開各種文化活動。K-POP華人偶像也透過多種內容與粉絲圈進行溝通，使他們在文化活動中可以找到對華語學習的高度動機。這像一種利用明星效應進行如同行銷一般的學習方法，同時應用喜愛明星的粉絲心理、及熟悉透過媒體溝通的青少年文化特性。本研究的主要學習對象是K-POP華人偶像的粉絲圈。K-POP偶像媒體內容是以粉絲文化為中心的青少年主流內容。K-POP偶像媒體內容包含著值得時代關注的要素。K-POP偶像媒體內容追求數位科技帶來的快速變化和新鮮感。本研究假設K-POP偶像媒體內容是粉絲圈學習華語和文化的最佳模式，並透過質性研究方法進行媒體內容分析和華語教學設計。與媒體華語教學設計直接相關的K-POP偶像媒體內容的屬性如下：（1）K-POP偶像媒體內容屬於韓國青少年主流文化，主流內容具有受到大眾持續關注和喜愛的屬性。（2）K-POP偶像媒體內容具有文化教育與培養溝通素養的作用。（3）K-POP偶像媒體內容包含跨文化要素。此外，本研究進一步分析了臺灣流行音樂對於韓國K-POP華人偶像粉絲圈所產生的影響要素及特性。臺灣流行音樂的特性主要強調臺灣人的身份認同及歷史性，而K-POP則展現玩樂文化中純粹的娛樂特性。基於以上所述的背景和依據，本研究深入分析了K-POP偶像媒體內容，並將其要素特性運用於媒體華語教學設計之中。特別是針對粉絲圈的華語學習，將其納入他們喜愛的文化活動之中，我們可以期待高度的學習動機和學習效果。As digital technology develops rapidly, our culture digitalizes incredibly fast. When digital technology accelerates, our culture popularizes. As culture has been digitized and popularized, the way people live, think and communicate has changed significantly. In a social structure where diversity is valued, the field of education also needs research that aligns with this dynamic and fast-paced world.This study focuses on the Chinese language learning method that involves cultural communication, aims to foster high motivation for learners, and presents a teaching design that leverages media content of K-POP Sinophone Idols. K-POP Idols, composed of multinational members, have global fandoms and engage in various cultural activities to interact with their fans. K-POP Sinophone idols engage with their fans through multiple types of content. Learning Chinese within the fandom's cultural activities provokes high learning motivation among fans. This method, similar to the marketing strategies of the star effect, capitalizes on the psychology of star enthusiasts and the characteristics of the young generation that are familiar with communication via digital media. In this study, the main subject is the K-POP Sinophone Idols Fandom. The media content of K-POP Idols mentioned in this study centered on fandom culture, the mainstream culture of the younger generations. The media content of K-POP Idols contains elements that are remarkable to nowadays world. It pursues rapid change and novelty brought by the everchanging digital technology.This study assumes that K-POP Idols media content is the most optimal approach for the fandom to learn the Chinese language and gain insight into its culture. This study analyzes the media content through qualitative research methods and designs a framework for Chinese language teaching focusing on the abovementioned content. The following are the attributes of the media content of K-POP Idols that are directly related to the Chinese media instruction framework. First, the media content of K-POP Idols is a mainstream culture of Korean adolescents. Mainstream content has the characteristic of receiving continuous attention and love from the public. Second, the media content of K-POP Idols helps fans understand the culture and learn the appropriate way to communicate. Third, the media content of K-POP Idols contains Cross-cultural elements. In addition, this study also examines the factors and characteristics of the influence of Taiwanese popular music on the Sinophone fandom of Korean K-POP Idols. Taiwanese popular music mainly emphasizes the identity and history of Taiwanese people, while K-POP shows the characteristic of hedonism that emphasizes pure entertainment.This study scrutinizes K-POP idol media content based on the above context and backgrounds and uses its unique characteristics to design Chinese media teaching. This teaching method targets mainly the fandom. By integrating a part of the cultural activities they enjoy, a high learning motivation and effectiveness level can be expected.