行動即時通訊軟體LINE貼圖設計創作研究－以七〇～八〇年代流行歌手為主

Abstract

智慧型手持行動裝置大行其道，多元化的應用程式使溝通不再受時間與空間限制。臺灣有八成民眾購買行動裝置，會安裝行動即時通訊軟體及選擇使用「LINE app」，軟體中的貼圖功能取代文字訊息，在表達情感的互動上增添豐富性，此通訊模式成為社交生活新趨勢。 然而人口逐漸高齡化的社會現象及延伸出的銀色產業，使中高齡族群在購買行動裝置的成長幅度較各年齡層顯著，這股未來潛力與成長空間將發展出新興行動通訊溝通模式。臺灣通訊市場獨大的「LINE app」，鮮少有專為中高齡族群所設計的貼圖，中高齡族群對於現代貼圖的流行與美感無法產生共鳴和連結，因此本研究將中高齡族群熟悉的七〇～八〇年代臺灣流行歌手為貼圖設計主題，由專家運用卡牌分類法進行專家效度分析將貼圖樣本做風格分類，再將分析結果採配對比較分析法設計問卷，探討中高齡族群使用貼圖之風格偏好與需求。依據本研究所搜集之樣本顯示，現行的人像貼圖中以寫實擬真、線段與色塊共三種表現技法為主，透過問卷統計了解中高齡族群偏好色塊表現的人像貼圖風格。本研究依據結果採用簡明扼要的色塊表現方式創作貼圖，對視力退化的中高齡者有訊息清晰及高辨識度之效果。 流行音樂與電視歌唱節目是七〇～八〇年代，當時正值青春時期的中高齡族群其生活娛樂重心，本研究根據「臺灣時代文化藝術基金會」文章所提及的知名歌手包括鳳飛飛、鄧麗君、劉文正、崔苔菁、尤雅、青山、費玉清、羅大佑，選擇上述八位流行歌手作為貼圖設計之對象，此類型的貼圖讓中高齡者不會被科技流行排除在外，對於這樣的回憶喚起（RECALL MEMORY）是本研究貼圖與其他貼圖最大的不同，也是中高齡族群數位生活研究之貢獻。Smart handheld devices are popular. Varieties of applications make communication unrestricted by the time and space.Taiwan has 80% of the people to buy handheld devices. Those people will install mobile instant messaging and choose to use "LINE app".The sticker functions in the application replace the text message and add richness in the expression of emotion.This communication model has become a new trend in social life. Aging society extends elderly industry, middle-aged and older adults’ growth rate of buying handheld devices is significantly higher than that of all ages. The potential and the prospect in future will develop a new communication model of mobile instant messaging."LINE app" has few sticker designs for middle-aged and older adults.Middle-aged and older adults can't resonate in the fashion sticker.This research will design stickers of popular Taiwanese singers in the 1970s~1980s for middle-aged and older adults.The designers using card sorting method to study, then they use expert validity to classifies variety of styles.Finally, the designer using paired comparison analysis design a questionnaire to explore middle-aged and older adults what they need and style preferences.In according to the samples collected in this study, the expression techniques design stickers is based on simulation, line segment and color swatch.This study based on the results chooses the expression techniques of color swatch to design stickers, it is higher readability for middle-aged and older adults who deteriorate of eyesight. Popular music and TV singing programs were focus of life entertainment when they were teenagers in the 1970s~1980s. "Taiwan style music" introduces : Fung Fei Fei, Teresa Teng, Liu Wen Zheng, Cui tai jing, Yu yar, Qing Shan, Fei Yu Qing and Luo Da You in the website. This study chooses the eight signers to design stickers. This kind of stickers lets middle-aged and older adults blend in with technology."Recall memory" in this study is different between other studies. This is a contribution to the study of the aging society’s digital life.