臺灣旅客之歐洲郵輪旅遊體驗研究
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2013
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是什麼樣的一種旅行能夠讓人們全然專注於享受旅遊，完全卸下帶著沈重行囊、舟車勞頓、安排食宿問題等顧慮？是什麼樣的一種旅行讓人們在每天早晨醒來，睜開眼睛就已置身於另一座全新的城市？這些特質，正是郵輪旅遊有別於其他旅遊型式而獨具魅力之處。近年來，隨著國人生活型態轉變及具有豐富的出國旅遊經驗，民眾更嚮往輕鬆自主的旅遊方式，並且對於度假體驗抱持著更高的期待。無論是擁有國內郵輪旅遊經驗的旅客將觸角延伸至國外航線，或者作為一種國外度假新選擇，均反映在參與海外郵輪假期之風氣日漸盛行。
每段旅程都是一篇精彩的故事，本研究源自探知臺灣旅客海外郵輪旅遊體驗的熱忱，試圖從旅遊者的觀點著眼，聚焦於歐洲航線郵輪假期帶給人們的深層感受。依循啟航之前的期待、旅程中海陸遨遊、旅遊後滿載而歸等歷程階段，細細品嚐這些屬於個人的故事。而為能確切捕捉每一位郵輪旅客內心的想法與體驗之多樣性，研究者採用質性研究設計，並藉由深度訪談，引領受訪者回到當初旅遊歷程和脈絡，透過反覆的提問及對話，重構對於郵輪旅遊體驗意義的省思與理解。 最後由研究者就相關資料進行詮釋與分析，達到本研究探索臺灣旅客之歐洲郵輪旅遊體驗目的。
研究發現，郵輪旅客所期待的旅行是能夠以輕鬆步調，達到探索及為生活調味之目的。在實際旅遊階段，郵輪生活的美好時光來自於感官娛樂、人際互動以及返璞歸真等體驗；但面對喪失掌控權、失序之情況，卻往往引起人們的負面感受。至於歐洲郵輪旅遊體驗存在人們心中的價值，研究結果顯示為豐富人生閱歷、 創造與家人的回憶及學習另一種生活態度。
What kind of traveling experience permits travelers to fully indulge in the journey itself, unburdened by heavy luggage, fatigue, and the complications of accommodation? What kind of traveling experience allows people to wake up to a new city every morning when they open their eyes? Such are the benefits of cruising that set it apart from other types of travel, and thus its unique allure. In recent years,as Taiwanese people change their lifestyles and become more experienced in traveling abroad, travelers nowadays, while holding higher expectations for their holiday experience, also looking forward to a more relaxed and casual way of travel. Consequently, overseas cruise holidays have gained increased popularity, as testified by experienced cruisers looking to expand their domestic cruise experience, as well as by first-time cruisers seeking an alternative overseas vacation. Since every journey makes for its own compelling story, this study, prompted by an interest to shed light on the overseas cruise experience of Taiwanese tourists, aims at studying their innermost experiences with European cruise holidays from the tourists' standpoint. Each of the personal odysseys will be closely examined in the following aspects: the anticipation prior to the cruise, the onboard and onshore activities in the course of the journey, and the post-trip reflections upon returning. In order to accurately depict the inner thoughts and variegated experiences of individual cruise travelers, this research employs a qualitative approach that, through in-depth interviews and ongoing questioning, will assist interviewees in revisiting the contexts of their journey, in an attempt to reconstruct their perspectives on the significance of the cruise experience. Finally, data interpretation and analysis of relevant materials will then be conducted to establish an overview of the European cruise experience of Taiwanese tourists. Study has shown that while seeking to explore and add spice to life, cruise travelers prefer to travel in a laid-back and relaxed pace. In the course of the journey, the highlights of cruising include assorted enjoyments of the senses, social interactions,and the opportunity to revert to a simple and natural state of being; yet people tend to develop negative feelings when they experience a loss of control or in situations of disorder.As for the value of the European cruise experience perceived in people's minds, the findings underline the enrichment of life experiences, the opportunity of creating memories with family members as well as that of learning a new attitude towards life.
What kind of traveling experience permits travelers to fully indulge in the journey itself, unburdened by heavy luggage, fatigue, and the complications of accommodation? What kind of traveling experience allows people to wake up to a new city every morning when they open their eyes? Such are the benefits of cruising that set it apart from other types of travel, and thus its unique allure. In recent years,as Taiwanese people change their lifestyles and become more experienced in traveling abroad, travelers nowadays, while holding higher expectations for their holiday experience, also looking forward to a more relaxed and casual way of travel. Consequently, overseas cruise holidays have gained increased popularity, as testified by experienced cruisers looking to expand their domestic cruise experience, as well as by first-time cruisers seeking an alternative overseas vacation. Since every journey makes for its own compelling story, this study, prompted by an interest to shed light on the overseas cruise experience of Taiwanese tourists, aims at studying their innermost experiences with European cruise holidays from the tourists' standpoint. Each of the personal odysseys will be closely examined in the following aspects: the anticipation prior to the cruise, the onboard and onshore activities in the course of the journey, and the post-trip reflections upon returning. In order to accurately depict the inner thoughts and variegated experiences of individual cruise travelers, this research employs a qualitative approach that, through in-depth interviews and ongoing questioning, will assist interviewees in revisiting the contexts of their journey, in an attempt to reconstruct their perspectives on the significance of the cruise experience. Finally, data interpretation and analysis of relevant materials will then be conducted to establish an overview of the European cruise experience of Taiwanese tourists. Study has shown that while seeking to explore and add spice to life, cruise travelers prefer to travel in a laid-back and relaxed pace. In the course of the journey, the highlights of cruising include assorted enjoyments of the senses, social interactions,and the opportunity to revert to a simple and natural state of being; yet people tend to develop negative feelings when they experience a loss of control or in situations of disorder.As for the value of the European cruise experience perceived in people's minds, the findings underline the enrichment of life experiences, the opportunity of creating memories with family members as well as that of learning a new attitude towards life.
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郵輪旅遊, 旅遊體驗, 歐洲航線郵輪, 質性研究, cruising, travel experience, European cruises, qualitative research