以UTAUT2探討行動通訊技術變遷對人類行為之影響

Abstract

由於科技進步與資訊爆炸，人類對科技產品之仰賴日深，也造就了科技產品的快速進步。在過去十年裡，各式各樣新穎的科技產品已經使人類的工作、生活型態發生了變化，例如行動通訊，早期的行動電話，主要是以行動通訊為主，讓使用者可以不用待在固定的地點，也可以撥打或接收電話，然而現今的行動電話，除了可以撥打電話外，更支援無線上網、攝影、拍照及遊戲功能，使用者僅需要一支行動電話，便可完成以往需要多樣設備才能達到的功能。加上體積小、方便攜帶的便利性，讓行動電話已經成為人們日常生活上重要的工具之一，也進而改變了人們的生活方式。加上行動通訊技術的進步，帶動上網速度變快，使得人們都透過行動裝置來連結世界，但卻削減了人與人之間的直接交流，導致在網路上可以暢所欲言，實際見面卻不知如何開口的窘境，進而影響人際關係。因此，了解技術變遷與行為影響是非常重要的。雖然已有不少文獻針對技術變遷與行為影響進行研究，但多是獨自論述技術變遷或行為影響，少以同時探討兩者之影響關係；為了要同時探討兩者的互相影響，本研究採用第2代整合型科技接受理論 (Unified Theory of Acceptance and Use of Technology 2, UTAUT2)為基礎，預測科技使用之行為；本研究首先利用決策實驗室分析法(Decision Making Trial and Evaluation Laboratory, DEMATEL)與、決策實驗室網路流程法(DEMATEL-based Network Process, DNP) 先行分析各構面和準則之間的關係，後以結構方程模式(Structural Equation Modeling, SEM)檢定前述DEMATEL推導之影響關係之假設顯著。最後，本研究以VR行動通訊技術對使用者技術之行為影響，實證分析架構之可行性，研究結果可作為學者專家定義解決行動通訊技術變遷造成負面衝擊策略之基礎。

By technology progressing and information explosion, more and more people rely on the technology products. In the past decade, many kinds of novel technologies have changed our life. For example, the mobile device is an epoch-making innovation. It makes people are able to communicate with someone without the restriction of locations. Nowadays, people can surf the net, take a picture, or play video games with a mobile device. The mobile device has become indispensable because easy to carry and exquisite. It has changed people’s life. In addition, the throughput of mobile network becomes higher and higher due to technology progressing. It makes people able to connect with world just use a mobile device. The technology brings us the convenience but reduces the chances of talking to each other, and then causes someone may be articulate on the net but embarrassed when talk face to face to affect the relationship. Therefore, it’s important to understand the relationship between technology transition and human behavior. There are many studies related technology transition and human behavior, but most of them focus on one topic, not both the mentioned topics. In order to study the interaction of technology transition and human behavior, the study is using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to examine behavioral intentions. And the relationships between each dimension will be analyzed by Decision Making Trial and Evaluation Laboratory (DEMATEL) and DEMATEL-based Network Process (DNP) in advance, and then Structural Equation Modeling (SEM) will test the hypothesis. At last, the study examines the feasibility of the structure in human behavior change with VR mobile communication technology. The result can be the foundation of the strategy making to overcome negative impact by mobile communication technology transition.