博盛數碼動力股份有限公司高頻交易事業部營運計劃書

Abstract

程式交易是一個不可逆的潮流趨勢，各個國家的證券與期貨交易市場，每年持續有新的投資者加入。為了能夠比競爭對手更快的送出交易單，他們除了持續優化軟體、修改交易策略，也更積極找尋能夠讓各個交易環節擁有更低延遲與更快速的硬體系統，因此高頻伺服器市場每年都成長快速。高頻伺服器是一個專門用途、高技術門檻的應用，目前可以選擇的品牌有限，部分的客戶仍然使用一般用途的伺服器，這也正是一個絕佳的市場機會。博盛公司在2016年將金融計算設定為一個新的目標市場。台灣的證券與期貨交易市場在面臨外資大舉入市，帶來新形態的自動化交易和高頻交易觀念，高頻伺服器進入交易市場後更顛覆了傳統的交易形態。目前台灣市場所使用的高頻伺服器都還是以外國品牌為主。透過與客戶的訪談與會議，知悉這些國外品牌仍無法滿足目標市場需求，博盛公司以二十餘年的資訊技術專業，2020年第二季首先推出非電壓調整式超頻伺服器產品，並在2021年第三季推出效能足以超越外國品牌的電壓調整式超頻伺服器產品，有效解決曾經購買過高頻伺服器的客戶痛點，也滿足客戶的需求。公司的高頻伺服器品牌是在台灣設計製造，提供充足備料和快速的維修服務，可以充分發揮在地優勢，大幅縮短客戶因為設備故障而等待的時間。

台灣前十大券商目前是博盛公司的主要客戶，眾多投資法人和大戶也陸續購買公司的高頻伺服器進行交易。博盛公司持續創新與研發，推出新產品以供應不同的程式屬性與使用需求。此外博盛公司更具備台灣地區代理商身分，提供給目標市場必須使用的關鍵網路設備和重要配件。公司比客戶更了解交易環境的步驟與環節，提供全面分析和使用建議，也提供完整的解決方案，有效的解決客戶遭遇到的問題。

本營運計劃書除了進行全球市場的高頻伺服器銷售預測與應用區域的成長分析，在台灣市場的競爭品牌產品與售後服務模式，並提出針對目標客戶的價值提案，以及分享公司的高頻伺服器從設計到上市的歷程。在4P行銷模式除了提出對於台灣市場的競爭策略，也擘畫未來進軍海外市場的藍圖規劃。

本營運計劃書的內容除了作為本次論文的題材，更是用於公司往後數年營運計劃執行參考以及檢討調整的最高指導原則。Program trading is an irreversible trend, and new investors continue to join the securities and futures trading markets of various countries every year. In order to be able to send transaction orders faster than their competitors, in addition to continuously optimizing software and modifying trading strategies, they are also more active in looking for hardware systems that can make each transaction link with lower latency and faster speed. Therefore, the high-frequency server market grows fast every year. The high-frequency server is an application with dedicated purpose and high technical threshold. Currently, there are limited brands to be selected, and some customers still use general purpose servers, which is also an excellent market opportunity.ARAVision Incorporated set financial computing as a new target market in 2016. Taiwan's securities and futures trading market is facing the large-scale entry of foreign capital, bringing new forms of automated trading and high-frequency trading concepts. After high-frequency servers enter the trading market, it has subverted the traditional trading form. At present, the high-frequency servers used in the Taiwan market are still dominated by foreign brands. Through interviews and meetings withcustomers, we know that these foreign brands are still unable to meet the needs of the target market. With more than 20 years of information technology expertise, ARAVision Incorporated first launched non-voltage tuned overclocking server products in the second quarter of 2020. In the third quarter of 2021, the company launched voltage-adjusted overclocking Server products whose performance surpassed that of foreign brands, effectively solving the pain points of customers who have purchased high-frequency servers and also meeting the needs of customers. The company's high-frequency server brand is designed and manufactured in Taiwan, providing sufficient material parts and fast maintenance services, which can give full play to local advantages and greatly shorten the waitting time due to equipment failures.

The top ten securities firms in Taiwan are currently the main customers of ARAVision Incorporated, many investment legal persons and large investors have also successively purchased the company's high-frequency servers for transactions. ARAVision Incorporated continues to innovate and develop, and launches new products to supply different program attributes and usage needs. In addition, ARAVision Incorporated has the status of an agent in Taiwan, providing key network equipments and important accessories that must be used by the target market. The company understands the steps and links of the trading environment better than customers, provides comprehensive analysis and usage suggestions, and also provides total solutions to effectively solve the problems encountered by customers.In this business plan, in addition to forecasting the sales of high-frequency servers in the global market and analyzing the growth of application areas, competing brand products and after-sales service models in Taiwan market, and putting forward value proposals for target customers, it also shares the company's high-frequency trading server from design to sales. In the 4P marketing model, in addition to proposing a competitive strategy for the Taiwan market, it also draws a blueprint for entering overseas markets in the future.The content of this business plan is not only the subject of this paper, but also the highest guiding principle for the implementation of the company's business plan in the next few years as well as the review and adjustment.