以破壞式創新探討穿戴裝置產業態勢之研究

Abstract

本研究旨在透過專利分析法，深入探討智慧型穿戴式裝置的發展與趨勢。透過Garmin、Apple、Samsung、Xiaomi歷年來相關專利數據的量化分析，包括專利數量、國家別、國際專利分類號等指標。揭示四間公司之智慧型穿戴式裝置在各個關鍵領域的發展現況，並預測未來發展方向。在穿戴式裝置領域，Garmin、Apple、Samsung和Xiaomi各自以不同策略進行破壞性創新。Garmin專注於專業運動追蹤，透過精準的衛星定位和豐富的運動數據，鞏固了在特定運動族群中的地位。Apple則以其強大的生態系統整合能力，將穿戴式裝置打造成一個多功能的健康和生活助手，吸引廣泛的大眾消費者。Samsung在Android生態系統中積極擴展其Galaxy系列，強調時尚設計和多樣化的應用程式，試圖在Apple的主導地位下開闢新市場。Xiaomi以其高性價比策略，推出價格親民的智慧手環和手錶，迅速擴大了穿戴式裝置的普及度，特別是在新興市場。研究結果將有助於學術界更深入了解此一新興領域的技術演進，同時亦可為產業提供寶貴的決策參考，以因應市場競爭並掌握未來發展契機。In the field of wearable devices, Garmin, Apple, Samsung and Xiaomi each use different strategies to carry out disruptive innovation. Garmin initially focused on professional sports tracking, consolidating its position in specific sports groups through precise satellite positioning and rich sports data. Apple, with its strong ecosystem integration capabilities, has transformed wearable devices into a multi-functional health and life assistant, attracting a wide range of mass consumers. Samsung has been actively expanding its Galaxy series in the Android ecosystem, emphasizing stylish design and diverse applications, trying to open up new markets under Apple's dominance. Xiaomi, with its cost-effective strategy, launched affordable smart bracelets and watches, rapidly expanding the popularity of wearable devices, especially in emerging markets. The research results will help the academic community gain a deeper understanding of the technological evolution of this emerging field, so as to respond to market competition and seize future development opportunities.