題款之圖文關係於環保海報編排設計之運用

Abstract

中國畫題款有悠遠發展之歷史，為中國傳統繪畫重要的組成部份。經由歷代畫家探討，形成題款處理圖像與文字兩者關係之獨特手法。如何發揮傳統繪畫題款之特性與實際編排設計運用上，為本研究之重點。本研究藉由分析傳統繪畫之組成元素，筆者以形式區分為題款、圖像、佈白、鈐印、畫幅等五種要素。另外整理出傳統繪畫之構圖手法，分別為起承轉合、開合疏密、龍脈運行、虛實相生，以及氣韻生動之品評標準。後依照題款位置區分，可分為離散、相侵、隨形、緊鄰、多處款、隱款等共六種。次依照姿態區分，可分為單行短題款、單行長題款、多行短題款、多行長題款等形式。與編排設計時可選擇使用形式，並搭配齊頭等手法，則可變化出各種編排形式。本研究以實際海報編排實踐題款手法，主題以自然環境議題為主，藉由實際創作，實驗本研究所提出之題款手法於編排設計運用之變化。本研究結論發現傳統繪畫題款具有生動活潑之姿態，而運用於漢字編排方面亦十分靈活，意即傳統繪畫題款可實際運用於編排設計，且能提供許多形式供設計者參照。題款對於直式編排具有許多可依循之編排方式，其字體變化與行間設計均具有特色。而在許多題款形式中，以多行短題款適用於一般標題文字，可增加視覺變化，數最最具特色與實用性之形式。而較長的說明文字由於需要讓觀者便於閱讀，故不適合過度個人化的書體形式。

Traditional inscription of Chinese painting has long history, and it also acts as a crucial part of traditional Chinese painting. By the experiments of artists from ancient times to contemporary, the inscription of Chinese painting theory has formed a unique technique in arranging type and picture. How to expanded inscription of Chinese painting in practical layout design, is the main concern of the research. By analyzing elements of Chinese painting, it can be separated as inscription, picture, stamp, outline of frame, and empty space. And the method of composition includes the transitions from beginning to end, the distance of object, the path of viewing experience, the mutual existence of empty space and filled space. The traditional critique of Chinese painting is based on if the work has a vivid appearance and gesture. By relation between location of type and picture the research categorizes inscription of Chinese painting into six different styles as far separated, separated, overlapped, acts as the picture goes, more than one location, indistinct location. By length of inscription, it can be categorized as four styles that includes short length in a single line, short length in more than one line, long length in a single line, long length in more than one line. When composing layout design, the inscription of Chinese painting do provide different styles to graphic designers, and create infinite possibility of layout form with different aligning styles. The research uses environment issue poster series as experiment of layout practice of techniques of inscription of Chinese painting. The research discovered that inscription of Chinese painting has flexible to Chinese character layout design and enchantment of visual effects. The method of short length in more than one line can be used in normal main texts. Although inscription makes enriches the effect of the main title of layout, if the text extends too long and requires more patience to read.