組織品牌與企業網站對組織吸引力之影響探討

dc.contributor葉俶禎zh_TW
dc.contributorYeh, Chu-Zhenen_US
dc.contributor.author方敏zh_TW
dc.contributor.authorFang, Minen_US
dc.date.accessioned2019-08-28T01:56:27Z
dc.date.available2016-09-01
dc.date.available2019-08-28T01:56:27Z
dc.date.issued2016
dc.description.abstractThis study aims to examine the relationships among organization brand, organizational attractiveness and organization website contents. More importantly, it aims to investigate the moderating effect of website content on the relationship between organization brand and organizational attractiveness. The target sample were 266 under-graduate junior and senior students and graduate students studying in colleges in Taiwan because they are more likely to reflect the intentions of job seekers of the new generation. The analysis was conducted using SPSS and AMOS. The result showed that organization brand was positively correlated with organizational attractiveness. However, website content showed no moderating effect on the relationship between organization brand and organizational attractiveness. Instead, it has more a direct impact on organizational attractiveness.zh_TW
dc.description.abstractThis study aims to examine the relationships among organization brand, organizational attractiveness and organization website contents. More importantly, it aims to investigate the moderating effect of website content on the relationship between organization brand and organizational attractiveness. The target sample were 266 under-graduate junior and senior students and graduate students studying in colleges in Taiwan because they are more likely to reflect the intentions of job seekers of the new generation. The analysis was conducted using SPSS and AMOS. The result showed that organization brand was positively correlated with organizational attractiveness. However, website content showed no moderating effect on the relationship between organization brand and organizational attractiveness. Instead, it has more a direct impact on organizational attractiveness.en_US
dc.description.sponsorship國際人力資源發展研究所zh_TW
dc.identifierG060386005I
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060386005I%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/84808
dc.language英文
dc.subject組織吸引力zh_TW
dc.subject組織品牌zh_TW
dc.subject企業網站zh_TW
dc.subject網路招募zh_TW
dc.subjectOrganizational Attractivenessen_US
dc.subjectOrganization Branden_US
dc.subjectOrganization Websiteen_US
dc.subjectWeb-based Recruitmenten_US
dc.title組織品牌與企業網站對組織吸引力之影響探討zh_TW
dc.titleThe Effect of Organization Brand and Website Contents on Organizational Attractivenessen_US

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