活動展場規劃設計專案執行模式之研究─以醫學會活動展示攤位為例

Abstract

在這場經濟風暴來臨的今日，參展預算的縮減下，如何能夠採取事倍功半及降低成本提高品質之情況，並呈現出相同質感、品質及服務的展場規劃與設計。但在現階段，不僅能夠提供完善的服務品質外，最重要的則是能與顧客維護長期的合作關係，而此包含了服務品質、服務價值以及客戶的滿意度等。

本研究在性質上為質性研究的探索性實證研究，採用個案研究方法，分析在活動展場整體規劃如何制定其專案步驟與流程，其中包含了業務開發、平面設計及空間規劃、人力配置、時間調配、預算作業、工程發包及施工管理等。因而採取專案管理進行配套作業，更能取得客戶終身信任，並建立長期合作之優勢。

本研究主要研究內容分為以下幾點：1.定義專案之知識；2.專案進行之規劃；3.專案個案分析；4.專案執行與進度控管；5.專案成果分析與改進。以一個活動展場規劃而言，個案的過程可分為：專案之開始(Initiation)階段、專案之分析(Analysis)階段、專案之視覺化(Visualization)階段、專案之具體化(Realization)階段、專案之評估(Evaluation)階段，每一階段工作內容都極為細微且相連，而階段性時間常因不可預知的改變有所延誤進度，使其專案期限更為精短而緊迫，變數常難以估計，更因此造成人力資源、時間掌控、技術整合及設計概念落實在結果中，這些都必須在專案開始之規劃階段，做出妥善的計畫，才能夠在施行的過程中，流暢的完成專案之控制。In this economic turmoil of today, the exhibitors to reduce the budget, how to achieve very little can be taken to reduce costs and improve the quality and showed the same texture, quality and service planning and design exhibition. But at this stage can not only improve the quality of service provided, the most important is to work with customers to maintain long-term cooperative relationships, and this includes service quality, service value and customer satisfaction.

In this study, the nature of qualitative research for the exploration of empirical research methods using case studies, analysis of the overall planning activities show how the development of their project and process steps, including business development, graphic design and space planning, staffing, time allocation, budget operations, engineering, contracting and construction management. Therefore taken to support project management operations, they will obtain the trust of customers for life, and to establish long-term advantages of cooperation.

The main research content of this study is divided into the following points: 1.The definition of ad hoc knowledge; 2.Conduct of ad hoc planning; 3.The ad hoc case analysis; 4.The progress of project implementation and control; 5.Ad hoc analysis and improvement of the results. Exhibition of a planning activity, the case can be divided into the process: the beginning of the project Stage, the ad hoc analysis stage, the visualization project stage of project specific stage, Assessment Project stage, at every stage of work is extremely fine and connected, and the stage of time due to unforeseen delays in the progress of changes to the ad hoc and short duration of the urgency of a more refined, often difficult to assess the variables, resulting in more human resources, time control, technology integration and implementation of design concepts in the results, these have to be the beginning of the project planning stage, to make proper plans can in the process of implementation, the smooth completion of the project control .