Facebook使用者自我揭露對傳播隱私管理之影響

Abstract

近年來，隨著社群媒體的興起，用戶在線使用的頻率大大提升，也愈加地重視線上關係以及享受其帶來的便利性，並且會在線上揭露更多個人的信息。然而，隨著在線使用的頻率愈高，用戶對於在線上所感知的隱私憂慮也隨之提高，且可能會因為個人隱私管理不當，使得個人信息流出邊界而發生邊界動盪。本研究探討了自我揭露與傳播隱私管理之間的關係，以及隱私憂慮與邊界動盪對於自我揭露行為及傳播隱私管理程度的影響。本研究針對Facebook用戶作為研究對象，透過問卷公司最終共蒐集了535份有效樣本，研究結果摘要如下：(1)新關係的建立、自我展示、享受等三個動機是影響自我揭露的主要動機。(2)自我揭露行為會提升傳播隱私管理程度。(3)隱私憂慮會減弱自我揭露行為，且提升傳播隱私管理程度。(4)邊界動盪會提升自我揭露行為，且提升傳播隱私管理程度。其餘研究發現細節及建議細項則置於末章進行討論。Recently, with the popular of social media, the frequency of users' online use has been greatly increased, and more and more attention has been paid to online relationships and the convenience brought by social media, and more personal information will be disclosed online. However, with the increasing frequency of online use, users' perceived privacy concerns also increase, and boundary turbulence may occur due to improper management of personal privacy, allowing personal information to flow out of the boundary. This study examines the relationship between self-disclosure and communication privacy management, and the impact of privacy concerns and boundary turbulence on self-disclosure behavior and the degree of communication privacy management.This study aimed at Facebook users as the research object, and finally collected 535 valid samples through the questionnaire company. The research results are summarized as follows: (1) the establishment of new relationships, self-presentation, and enjoyment are the three main motivations that affect self-disclosure. (2) self-disclosure behavior increases the degree of communication privacy management. (3) privacy concerns reduce self-disclosure behavior and increase the degree of communication privacy management. (4) boundary turbulence increases self-disclosure behavior and increases the degree of communication privacy management. The details of the remaining research findings and recommendations are discussed at the end of the chapter.