劇本式導引設計探討與發展之研究
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2005
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1990年 宏碁電腦（Acer）自美國IDEO設計公司引進劇本設計模式開始，至今已有十四年，期間經歷台灣高科技產業積極從OEM製造形態轉變至ODM設計形態，各種新的設計論述、方法探討，如雨後春筍般冒出，劇本式導引設計能夠廣為業界採用，並以此為新產品開發時重要實行做法，最主要的原因是因為藉由劇情展演的創意激發過程，來自各領域的不同專業人才開始有了相同溝通的語言與平台，溝通設計是當代很重要的設計議題，涵蓋範圍從最初的設計師－產品－消費者，到現在的設計團隊－動態使用情境－使用族群的溝通探索，劇本式導引設計的特有溝通優勢於是成為溝通設計裏很重要的手法與應用。當代諸多的設計現象共通核心價值將使用者作為核心的設計發展，這樣的發展不僅讓我們真實貼近使用族群的需求，也將人－機－環推往一個更和諧的對應狀態。現今工業設計師的分工越趨細膩，然而其需涉及的專業卻更為廣泛，劇本式導引的應用為當今必須被重視的設計現象，其重要的意義在於其所反應的整體設計環境與重要發展之間的關聯，藉由對該方法的深入探索，可以找到當代工業設計師應持續深入的方向及定位。本研究得出下列四點結論：1. 產品行銷學導入設計教育的必需作為2. 議題導向的設計策略應用判斷3. 大規模的生活型態特性研究與建立4. 溝通手法的創新與實驗精神。
As fourteen years have since elapsed when the script design mode was first introduced by Acer Computer from U.S. IDEO Design in 1990, during this period Taiwan’s high-tech industry has aggressively transformed from an OEM-based production mode to an ODM-based design mode, where a labyrinth of new design theories, methodology examination have mushroomed. A key reason behind how the script-induced design has been widely adopted by industry operators and adopted as a crucial implementation in new product research and development lies in how the script-evolved creativity brainstorming process helps to provide a common communication language and platform for varied professional talents in the design realm. Continuing to be a crucial design topic, communicative design encompasses an extensive areas, ranging from the initial designer’s product concept to the consumer as the end user, to the present day design team that operates on an interactive user scenario – an explorative approach to communicate with all user groups. The unique communication advantage behind the script-induced design scheme rests on how it becomes a very significant application technique in communicative design. As a core value in many of the modern day design phenomena has been a design development focusing on the user, such development not only allows us to be closer to the demands of the user groups, but helps us to push the human-machine factor into a more harmonious interactive state. With task-sharing among the present day’s design engineers becoming more delicate, yet the professional domains involved remain infinitely broad, the script-induced design scheme has emerged to become an indispensable phenomenon to present day designers, and its crucial significance lies in how it reflects the modern day overall design environment and crucial development. Through in-depth exploring of this method, we are able to locate the in-depth focus and positioning needed for contemporary industrial designers. The study has derived the following four conclusions: 1. It is essential and necessary to introduce design education in product marketing. 2. The application and assessment of adopting a topic-oriented design strategy. 3. The necessity for researching and instilling large-scale lifestyle characteristic study. 4. Innovative communication techniques and a touch of experimental spirit.
As fourteen years have since elapsed when the script design mode was first introduced by Acer Computer from U.S. IDEO Design in 1990, during this period Taiwan’s high-tech industry has aggressively transformed from an OEM-based production mode to an ODM-based design mode, where a labyrinth of new design theories, methodology examination have mushroomed. A key reason behind how the script-induced design has been widely adopted by industry operators and adopted as a crucial implementation in new product research and development lies in how the script-evolved creativity brainstorming process helps to provide a common communication language and platform for varied professional talents in the design realm. Continuing to be a crucial design topic, communicative design encompasses an extensive areas, ranging from the initial designer’s product concept to the consumer as the end user, to the present day design team that operates on an interactive user scenario – an explorative approach to communicate with all user groups. The unique communication advantage behind the script-induced design scheme rests on how it becomes a very significant application technique in communicative design. As a core value in many of the modern day design phenomena has been a design development focusing on the user, such development not only allows us to be closer to the demands of the user groups, but helps us to push the human-machine factor into a more harmonious interactive state. With task-sharing among the present day’s design engineers becoming more delicate, yet the professional domains involved remain infinitely broad, the script-induced design scheme has emerged to become an indispensable phenomenon to present day designers, and its crucial significance lies in how it reflects the modern day overall design environment and crucial development. Through in-depth exploring of this method, we are able to locate the in-depth focus and positioning needed for contemporary industrial designers. The study has derived the following four conclusions: 1. It is essential and necessary to introduce design education in product marketing. 2. The application and assessment of adopting a topic-oriented design strategy. 3. The necessity for researching and instilling large-scale lifestyle characteristic study. 4. Innovative communication techniques and a touch of experimental spirit.
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劇本, 導引, 設計