新冠肺炎疫情期間之線上售票演唱會參與經驗探究

Abstract

研究目的：受到新冠肺炎疫情影響，現場演唱會轉變為線上售票演唱會的形式。本研究探討新冠肺炎疫情期間，目標對象如何進行認知再評估策略來面對轉換模式的演唱會活動，以及瞭解目標對象實際參與線上售票演唱會後所感受到的情緒及幸福感變化。研究方法：本研究採質性研究方法，針對9位20-30歲過去有實體演唱會參與經驗，且新冠肺炎疫情期間也有線上售票演唱會參與經驗的女性，進行深度訪談。研究結果：訪談結果發現，即使受訪者明白線上演唱會的效益不及實體演唱會，在經歷認知再評估的調適之後，仍然能夠接受原本喜愛的實體演唱會活動改變為線上模式，多數受訪者在實際參與之後也獲得一定程度的快樂與滿足感，並肯定疫情期間線上演唱會存在的重要性，受訪者對於參與演唱會的期待也不同於過去。研究結論：新冠肺炎疫情期間，受訪者可能會運用認知再評估策略，接受休閒活動模式的改變，嘗試改變之後若能夠感受到情感幸福感，則認知幸福感也會跟著改變。

Purpose: This study aims to explore the experiences of participating virtual concerts during the COVID-19 pandemic, and analyze the experiences of using cognitive reappraisal strategies to cope with the conversion from physical to virtual concerts. Methods: The qualitative data came from 9 in-depth interviews with women who participated in physical concerts in the past and also participated in virtual ticketing concerts during the COVID-19 pandemic. Results: The interviewees recognized that the enjoyments of virtual concerts were inferior to those of physical concerts. However, after the adjustment of cognitive reappraisal, interviewees were able to accept the transition and enjoy the virtual concerts. Most interviewees also obtained happiness and satisfaction through participating in virtual concerts, and affirmed the importance of having virtual concerts during the COVID-19 pandemic. Conclusions: During the COVID-19 pandemic, the interviewees might use the cognitive reappraisal strategies to cope with the changes in leisure activity participation. If the interviewees obtain a certain degree of emotional happiness from the experiences of virtual concerts, their cognitive happiness will be also enhanced.