地方傳統廟宇形象塑造之創作與研究─以三峽祖師廟為例
Abstract
無論現在及未來，台灣是朝向觀光產業發展為導向，而在地文化是地方觀光產業最重要的特色與資源，這幾年來政府積極推行文化結合觀光產業，使一些逐漸沒落的傳統文化得以保存下來，也藉由這樣的方式讓傳統文化換上新衣再出發，成為台灣觀光發展及轉型的契機。
廟宇建築也是傳統文化的一部份，除了是民眾生活的心靈寄託場所之外，這幾年廟宇也成為觀光的景點之一，且具地方特色，更是保留豐富文化氣息及建築藝術的博物館，各地方單位無不好好利用這個資源來拓展地方財政收入，只是廟宇的存在還是以傳統祭祀功能為主，少有以設計來形塑廟宇建築文化，提升廟宇形象，只有大型廟宇活動才會出現零星的宣傳海報或活動圖像符號，但實用性卻不高，也無法達到長期性形象塑造之效果，故本文以三峽祖師廟為個案研究，藉由探討視覺形象設計在傳統廟宇中的應用，以廟宇建築特色塑造廟宇形象。
本研究目的是希望藉由建築裝飾特色以解構其造型、色彩運用於設計，再造廟宇之美的視覺形象創作，如此透過祖師廟之形象塑造乃為廟宇文化保存維護盡棉薄之力，進而能使休閒文化觀念受到重視，以發展優質的地方文化。
本研究方法擬定為三大部分：一、文獻探討。二、田野調查。三、創作研究。透過實際拍攝，在廟宇建飾裝飾圖像裡，尋找可形塑之創作元素；蒐集台灣現有傳統廟宇活動形象設計之案例，加以分析後，從中歸納出形塑廟宇可表現之形式，做為廟宇塑造形象視覺設計創作。本研究結果提供形塑廟宇形象的設計模式，此後續成果可讓全台各地廟宇都有一套可供參考之依循模式。
Regardless of present or future, what the economic tendency of Taiwan is to develop tourism industry, and the most important characteristic and resource of local sightseeing industry is local culture. In recent years, the government carries out certain policies to combine culture with tourism for preserving some extinguishing traditional culture and this also become the turning point of development and reforms of tourism industry in Taiwan. The temple construction is also a part of traditional culture which is not only a belief center for people but a museum with unique regional features, plentiful cultural characteristics and distinguishing architectural art, which are used by local governments use to increase the local financial revenues. Unfortunately, the major function of temples still remains as a place for traditional sacrificial offering nowadays. There are just a few designs, which focus on representing the architectural culture of temples, used for promoting the images of temples. Only during great traditional festival, people will see some promotional posters or activity figures. However, there is no higher practicability and lasting effect on long-term image creation. For this reason, I will take Sanshia Master Temple as case study to discuss the issues of the applications of using visual image designs in traditional temples, and to enhance temple image by using its architectural features. The purpose of this research is to analyze the modeling and color using through the characters of architectural decorations in temples, and to recreate the beauty of traditional temples by using further visual image creations. In this way, I expect to do some efforts to be possible for culture preservation through the image re-creation of Shashia Master Temple and make people enhance the concept of leisure life in order to develop high quality local culture. The research will mainly be investigated and analyzed by three parts below： 1.Literature discussion 2.Field Study 3.Creation research The research will look for the creation elements which can be found in the images of the architectural decorations through actual photographing. Collecting and analyzing the current cases of traditional temple activity image designs in Taiwan to conclude the possible models used in temple image creation will be another point of this research. And the result of this study will provide design models of temple image creations for regional temples in Taiwan to refer to.
Regardless of present or future, what the economic tendency of Taiwan is to develop tourism industry, and the most important characteristic and resource of local sightseeing industry is local culture. In recent years, the government carries out certain policies to combine culture with tourism for preserving some extinguishing traditional culture and this also become the turning point of development and reforms of tourism industry in Taiwan. The temple construction is also a part of traditional culture which is not only a belief center for people but a museum with unique regional features, plentiful cultural characteristics and distinguishing architectural art, which are used by local governments use to increase the local financial revenues. Unfortunately, the major function of temples still remains as a place for traditional sacrificial offering nowadays. There are just a few designs, which focus on representing the architectural culture of temples, used for promoting the images of temples. Only during great traditional festival, people will see some promotional posters or activity figures. However, there is no higher practicability and lasting effect on long-term image creation. For this reason, I will take Sanshia Master Temple as case study to discuss the issues of the applications of using visual image designs in traditional temples, and to enhance temple image by using its architectural features. The purpose of this research is to analyze the modeling and color using through the characters of architectural decorations in temples, and to recreate the beauty of traditional temples by using further visual image creations. In this way, I expect to do some efforts to be possible for culture preservation through the image re-creation of Shashia Master Temple and make people enhance the concept of leisure life in order to develop high quality local culture. The research will mainly be investigated and analyzed by three parts below： 1.Literature discussion 2.Field Study 3.Creation research The research will look for the creation elements which can be found in the images of the architectural decorations through actual photographing. Collecting and analyzing the current cases of traditional temple activity image designs in Taiwan to conclude the possible models used in temple image creation will be another point of this research. And the result of this study will provide design models of temple image creations for regional temples in Taiwan to refer to.
Description
Keywords
傳統廟宇, 形象塑造, 三峽祖師廟, traditional temple, image creation, Shashia Master Temple