藝術網點導入二維條碼加值應用

Abstract

近年來二維條碼的應用相當普遍，無論是政府機構或民間企業，應用於活動與行銷宣傳的比例越來越高。因此對於二維條碼的美化需求也日漸提升，現有的美化方式，多是由外型或顏色的來改變。本研究利用藝術網點可使用不同的文字、符號、圖案…等當作微結構的特性，運用正體中文字體建構藝術網點並導入二維條碼，以人生大事「婚禮」作為整體設計概念，透過數位半色調數位過網演算技術，以正體中文雙喜（囍）、單喜字體設計藝術網點微結構導入二維條碼，並尋求最佳字面率對比。本研究的成果顯示利用數位半色調過網演算法，可成功使用正體中文雙喜（囍）、單喜字作為藝術網點微結構，並將藝術網點導入二維條碼。兩字體間字面率最佳的對比組合為單「喜」字字面率21%與雙喜「囍」字字面率79%，所組成之二維條碼，可順利經由機器（手持設備）正確判讀。本研究運用文創商品（鉛字、郵票）當作載體，以藝術網點導入二維條碼整合應用，在近距離或放大觀看時，能賦予印製品附加的觀賞價值，並運用藝術網點導入二維條碼連結商品的設計意象，達到加值應用的目的。Recently, the application of 2D barcode becomes popular. It is used in various commercial activities and propaganda, no matter by government or corporations. Due to this, the need of a unique 2D barcode is dramatically enhanced. However, until now, to achieve this goal, the most common way is to change the colour of the bar code. Therefore, we attempt to introduce the “artistic screening” into 2D barcode. By the artistic screening, a macro-structure can be composed of many micro-structures, no matter characters, icons, or patterns. In this work, two traditional Chinese character “喜”and “囍”are used in the concept of wedding ceremony. By the artistic screening, these two characters become the micro-structure of a 2D barcode and through the digital halftoning method the optimal ratio of the area of character can be achieved. The result shows that the optimal combination of “喜”and “囍”for a 2D barcode is 21% and 79% respectively and it can be accessible by any mobile device. Moreover, this 2D barcode based on artistic screen can be printed on the cultural and creative products, like movable-type products or stamp. It not only impresses the consumers by sight and provide the information by mobile device. In addition, this technique is used to the products and brings out the added values of the cultural and creative products.