療癒風格應用於動物保護插畫創作研究

Abstract

現代人的生活步調隨著科技發展的進步越來越快速、物質生活的水平提高後，人們更加注重心理層面的舒適與精神品質，為因應壓力消費的市場，「療癒」商品大量地出現在市面上，提供了人們的情感需求，紓解了壓力及負面情緒。療癒是一種基於知覺和情感的醫療方法，已廣泛應用於人類的心理健康領域，療癒提供了一種情感表達的途徑，幫助人們釋放壓力並提升心理健康。近年來國際上推廣生態多樣性之條約和指標，為的就是能夠達成永續發展的目標，動物保護是其中一個至關重要的議題。本研究文獻探討的部分，先是彙整「插畫」相關的文獻，探討其表現形式，再蒐集「療癒風格」相關文獻，進行設計特質分析，以及探討療癒背後的心理因素。在案例研究部分，從墨西哥國際海報雙年展的動物保護海報案例中，探討海報中的插畫呈現，再挑選出擁有療癒風格的插畫家，進行深入的療癒風格剖析，得知療癒插畫的特質是以「視覺」來傳達五感療癒的效果，包括視覺、聽覺、嗅覺、味覺、觸覺的要素組合而成，常以「童年回憶」、「日常生活」作為基底，繪畫出動物擬人化的作品，讓觀者產生共鳴及獲得到壓力的釋放。本創作研究挑選出12隻棲息地都是在森林的臺灣特有種動物，以平面插畫形式進行創作。最終經過本研究創作實證後獲致結論：一、療癒風格插畫能幫助觀者放鬆身心，促進理念的傳播；二、國際海報競賽中以動物保護為主題的作品，常常以負面心理恐懼訴求的方式來呈現；三、動物擬人化能賦予正面的形象，吸引人們的注意，並促使其更關注動物保護議題。因此，透過療癒風格插畫，來協助動物保護議題的推動，確有其必要性，除此之外，需政府主導、社會參與及跨組織合作，以創造和諧永續的環境。With the advancement of technology, modern people's pace of life has become increasingly fast, and with the improvement of material living standards, people pay more attention to psychological comfort and spiritual quality. To meet the market demand for stress relief, a large number of "healing" products have appeared on the market, providing for people's emotional needs and alleviating stress and negative emotions. Healing is a therapeutic method based on perception and emotion, widely used in the field of human mental health. Healing provides a way of emotional expression, helping people release stress and improve mental health. In recent years, international promotion of biodiversity treaties and indicators aims to achieve sustainable development goals, with animal protection being a crucial issue. The literature review in this study first compiles literature related to"illustration," exploring its forms of expression. Then, it collects literature related to the "healing style," analyzes design characteristics, and explores the psychological factors behind healing. In the case study section, it examines animal protection posters from the International Poster Biennial in Mexico, discussing the presentation of illustrations in the posters. It then selects illustrators with a healing style and conducts an in-depth analysis of their healing style. It is found thatthe characteristics of healing illustrations use"visuals" to convey the effects of five-sense healing, including visual, auditory, olfactory, gustatory, and tactile elements. These often use "childhood memories" and "daily life" as bases to create anthropomorphized animal works that resonate with viewers and relieve stress. This creative research selects 12 species of endemic animals whose habitats are in forests, using flat illustrations for creation. The conclusions reached through this research and creation are: 1. Healing style illustrations can help viewers relax physically and mentally and promote the dissemination of ideas; 2. Works with animal protection themes in international poster competitions often present through appeals to negative psychological fears; 3. Anthropomorphizing animals can give a positive image, attract people's attention, and encourage them to focus more on animal protection issues. Therefore, using healing style illustrations to assist in promoting animal protection issues is indeed necessary. Moreover, government leadership, social participation, and cross-organizational cooperation are required to create a harmonious and sustainable environment.