A study of the applicability of idea generation techniques

Hong, J. C; Hwang, M. Y; Lin, C. L; Cheng, C. M.

A study of the applicability of idea generation techniques

Date

2005-09-01

Authors

Hong, J. C

Hwang, M. Y

Lin, C. L

Cheng, C. M.

Abstract

Idea generation techniques have been widely recognized as highly useful tools for generating ideas to solve problems. To investigate the reasons why some techniques are used more often than others in different contexts, survey questionnaires were delivered to professional consultants with extensive experiences in using idea generation techniques. This study examines the applicability of ten selected idea generation techniques in twelve idea generation contexts based on Rhodes’ theory and the six Ps (person, process, product, please, press, persuasion and place) of creativity. The results of this study may serve as guidelines for evaluating and selecting idea generation techniques and help to optimize selection of techniques and maximize effectiveness of idea generation.